WE Charity / Free the Children
Toronto, ON M5A 2L2
Executive Director: Scott Baker
Board Chair: Michelle Douglas
Charitable Reg. #: 88657 8095 RR0001
Grade: AThe grade is based on the charity's public reporting of the work it does and the results it achieves.
Need for Funding
Full-time staff #297
Avg. Compensation $27,874
Top 10 Staff Salary Range
|$300k - $350k||0|
|$250k - $300k||0|
|$200k - $250k||0|
|$160k - $200k||0|
|$120k - $160k||0|
|$80k - $120k||6|
|$40k - $80k||4|
About WE Charity / Free the Children:
WE Charity, formerly known as Free the Children, was founded in 1995. WE Charity aims to empower youth in Canada to become agents of change and empowers youth in developing communities to lift themselves out of poverty by providing them with the skills and resources needed to change their lives.
In 2015, Free the Children spent 58% of program costs on domestic projects to empower a generation of young people to become active global citizens. The charity’s founders, Craig & Marc Kielburger, also operate Me to We, a for-profit social enterprise that offers international volunteer trips, leadership training programs and materials, speakers' series, and books that address issues of positive social change. Me to We's most prominent initiative is We Day, where celebrities and speakers are invited to join youth in learning about today's social issues. In F2014, 12 stadium-sized events were held, bringing together 179,000 youth from across North America and the United Kingdom. Of these youth, 98% stated that they believed that they could make a difference in the world.
International programs (42% of 2015 program spending) use the Adopt a Village development model in rural and marginalized areas in 8 countries: Kenya, Sierra Leone, Tanzania, Ecuador, Haiti, Nicaragua, Rural China, and India. The Adopt a Village model has 5 pillars: education, health, alternative income and livelihood, clean water and sanitation, and agriculture and food security. Free the Children’s international programs build schools and water wells, and provide medical treatment and sources of income to its adopted villages. Its projects are designed to address the root cause of poverty by removing barriers to youth success, educating and empowering youth, and transforming youth and communities.
In F2014, Free the Children engaged 66 international Adopt a Village communities. Its education programs have resulted in an 85% increase in the number of female graduates who are now able to attend secondary school. In Udawad, India, two wells were rehabilitated in F2014, providing clean water to over 800 families. In Baraka, Kenya, a maternity wing provided more than 3,000 mothers with pre-natal and post-natal care, and helped deliver 213 babies. In Kenya, the Oleleshwa farm was expanded to include 250 acres and 12 greenhouses, providing more than 2 million meals.
Free the Children is a Major 100 charity, with donations of $38.3m in F2015. Its administrative costs are 6% of revenues and its fundraising costs are 2% of donations. For every $1 donated to the charity, 92 cents is put towards its programs, falling within Ci’s reasonable range. Free the Children’s funding reserves are ($5.8m). This is due to $8.9m in outstanding bank loans and a mortgage payable of $2.5m associated with the construction of the new WE Learning Centre in Toronto.
This charity report is an update that is being reviewed by Free the Children. Changes and edits may be forthcoming.
Updated on June 7, 2016 by Lynn Tay.
Financial RatiosFiscal year ending December
|Administrative costs as % of revenues||5.5%||5.8%||5.1%|
|Fundraising costs as % of donations||2.2%||1.9%||1.9%|
|Program cost coverage (%)||(15.7%)||9.0%||6.1%|
Summary Financial StatementsAll figures in $000s
|Goods in kind||2,465||3,794||2,951|
|Program costs - International||15,605||17,443||10,264|
|Program costs - Canada||21,291||20,125||18,685|
|Cash flow from operations||2,889||2,168||630|