President's Choice Children's Charity

1 President's Choice Circle
Brampton, ON L6Y 5S5
Executive Director: Lisa Battistelli
Board Chair: Mark Wilson

Charitable Reg. #:86842 1546 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 3/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 91 cents are available for programs.

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About President's Choice Children's Charity:

President’s Choice Children’s Charity is a 3-star rated charity with Good demonstrated impact. The charity has a C- grade in results reporting meaning it publicly reports little of its programs and results. Before you give, read Charity Intelligence's report.

Founded in 2000, President’s Choice Children’s Charity aims to eliminate child hunger and educate children about food and nutrition. The charity operates a student nutrition program (SNP) and provides grants to schools and registered charities to support their SNPs. PC Children’s Charity reports that hungry kids experience 27% higher anxiety levels compared to other students. In F2021, President’s Choice Children’s Charity gave away $5.5m to six charities. Its three largest grant recipients were Boys and Girls Clubs of Canada ($3.8m), Pathways to Education Canada ($1.0m), and Community Food Centres Canada ($700k). Through the charity’s Power Full Kids initiative, it operates a SNP and Nutrition Education program. The charity does not disclose how much it spent on each of its programs in F2021.

A Charity Intelligence 2022 Top 10 Canadian Youth Impact Charity

Through its Eat Well and Discover Food programs, the charity provides meals, snacks, and activities to students in participating schools and summer camps. In F2021, PC Children’s Charity provided 122,859,856 meals and snacks to students and served 2,473 schools. The charity reports that it served approximately 400,000 students each day in F2021.

Through the charity’s Grow & Cook and Future Growers, PC Children’s Charity aims to educate children about food and nutrition. The charity provides equipment and resources to teachers so that they can teach their students how to grow and cook food.

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Results and Impact

Charity Intelligence did not find any quantified outcomes on the President’s Choice Children’s Charity website. This may not be a complete representation of President’s Choice Children’s Charity’s results and impact.

Charity Intelligence has rated PC Children's Charity as Good impact based on demonstrated impact per dollar spent.

A Charity Intelligence 2022 Top 10 Canadian Youth Impact Charity

Impact Rating: Good

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President’s Choice Children’s Charity received $18.4m in donations and special events revenue in F2021. Loblaw Companies, a national grocery store chain, has made a corporate donation of $2m for the past six years to pay for all administrative and some operational expenses. President’s Choice Children’s Charity’s administrative costs are 6% of revenues (less investment income), and fundraising costs are 3% of donations and special events revenue (less the corporate donation). For every dollar donated to the charity, 91 cents go to the cause. This is within Ci’s reasonable range for overhead spending.

President’s Choice Children’s Charity has $8.9m in funding reserves, which can cover just over six months of annual program costs. It has committed to grant $1.5m to other charities in 2022 and has total grant commitments of $2.0m until 2023

President’s Choice Children’s Charity used to have an independent stand-alone charity called Breakfast for Learning. In 2017, Breakfast for Learning was fully integrated into President’s Choice Children’s Charity. The charity now directly funds the school meal programs.

This charity report is an update that has been sent to President’s Choice Children’s Charity for review. Changes and edits may be forthcoming.

Updated on July 14, 2022 by Ann Lei.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 6.0%6.2%5.3%
Fundraising costs as % of donations 3.3%3.4%4.1%
Total overhead spending 9.4%9.6%9.4%
Program cost coverage (%) 52.0%57.9%64.2%

Summary Financial Statements

All figures in $000s
Donations 7,9607,4448,789
Special events 10,4009,0948,408
Investment income 67125238
Total revenues 18,42716,66317,435
Program costs 11,6038,4028,240
Grants 5,4977,9247,464
Administrative costs 1,1081,021918
Fundraising costs 547493621
Total spending 18,75517,84017,244
Cash flow from operations (328)(1,177)192
Funding reserves 8,8989,46010,082

Note: Ci removed tax-receipted donations as reported on the charity’s T3010 filing from special events fundraising and added it to Canadian donations. Ci adjusted for pledges receivable affecting revenue by $15k in F2021, $304k in F2020, and $104k in F2019. Ci reported 'grants to programs' as program costs. Ci reported gifts to qualified donees as shown in the charity's T3010 filing as grants. Ci backed out gifts to qualified donees from program costs. Ci adjusted for grants payable affecting expenses by ($40k) in F2021, $2.5m in F2020, and ($314k) in F2019. Ci excluded corporate donations from Loblaw Companies Limited when calculating the fundraising ratio. Special events fundraising includes national events and promotions and regional income. 

Salary Information

Full-time staff: 10

Avg. compensation: $95,712

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2021

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Comments & Contact

Comments added by the Charity:

No comments have been added by the charity.

Charity Contact

This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 1-866-996-9918


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Charitable Registration Number: 80340 7956 RR0001