Rethink Breast Cancer

50 Carroll Street
Toronto, ON M4M 3G3
Executive Director: MJ Decoteau
Board Chair: Amanda Alvaro

Charitable Reg. #:89217 6116 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 2/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 60 cents are available for programs.

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About Rethink Breast Cancer:

Founded in 2001, Rethink Breast Cancer (RBC) works to empower young people worldwide who are concerned about and affected by breast cancer. Rethink Breast Cancer aims to shift away from veiwing breast cancer as an “old lady disease”. RBC reports that about 1 in 9 women can expect to develop breast cancer over the course of their lifetime. RBC primarily engages in support, education, and advocacy programs. The charity does not provide a breakdown of its spending on its programs.

In F2020, the charity hosted two Stretch Heal Grow retreats for 60 women diagnosed with breast cancer. The yoga and wellness retreats took place in BC and Ontario and included meditation, outdoor activities, and educational workshops.  

Rethink Breast Cancer highlights its Give-A-Care program where care packages are provided to recipients and available for purchase. In F2020, RBC reports that during its Pay-It-Forward campaign it raised enough money to send 661 packages to women in need.

Rethink Breast Cancer works to provide digital resources to help women affected by breast cancer better navigate their experience with cancer, as well as providing stories of inspiration and support. In F2020, RBC reports writing 200 blogs posts and reaching over 20k followers on Instagram.

In F2020, the charity also granted $16k to research.

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Results and Impact

Rethink Breast Cancer reports 10,000 people signed a petition for improved transparency and accountable timelines for metastatic breast cancer drugs. The charity reports its advocacy efforts were a success after pan-Canadian Pharmaceutical Alliance (pCPA) signed a letter of intent for shorter timelines to negotiate drug prices. As a result, price negotiations of Kisqali, a new breast cancer drug, were completed in half of the time of previous drugs.

While Ci highlights these key results, they may not be a complete representation of Rethink Breast Cancer’s results and impact. This charity is not yet rated on impact (n/r).  

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Rethink Breast Cancer has donations and special event revenues of $1.6m in F2020. Administrative costs are 9% of revenues (less investment income) and fundraising costs are 31% of donations and special events. This results in total overhead spending of 40%. For every dollar donated, 60 cents go to the cause. This is outside of Ci’s reasonable range for overhead spending. Rethink Breast Cancer has been outside of this range since its first analysis in F2015.

RCB has $207k in funding reserves. The charity could cover 23% or almost three months of annual program costs with current reserves. 

This charity report is an update that has been sent to Rethink Breast Cancer for review. Changes and edits may be forthcoming. 

Updated on July 28, 2021 by Brenleigh Jebb. 

Financial Review

Financial Ratios

Fiscal year ending March
Administrative costs as % of revenues 8.9%16.6%11.5%
Fundraising costs as % of donations 31.4%30.4%27.8%
Total overhead spending 40.3%47.0%39.3%
Program cost coverage (%) 23.0%33.4%28.5%

Summary Financial Statements

All figures in $s
Donations 1,442,1131,423,8232,054,402
Special events 131,15458,68853,584
Investment income 1,4152,4412,453
Other income 05700
Total revenues 1,574,6821,485,5222,110,439
Program costs 882,399813,4851,286,806
Grants 16,50016,50011,550
Administrative costs 139,399245,966241,806
Fundraising costs 493,984450,745586,064
Total spending 1,532,2821,526,6962,126,226
Cash flow from operations 42,400(41,174)(15,787)
Capital spending 21,67720,18830,390
Funding reserves 207,001277,524370,645

Note: Ci reported interest and other income increasing revenues by $1k in F2020, $3k in F2019, and $2k in F2018. Ci removed amortization from program, administrative, and fundraising costs on a pro-rata basis.

Salary Information

Full-time staff: 9

Avg. compensation: $84,112

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2020

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Comments & Contact

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Charity Contact

This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 416-220-0700


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Charitable Registration Number: 80340 7956 RR0001