Crossroads Christian Communications
Burlington, ON L7R 4M2
CEO: John Hull
Founder: David Mainse
Charitable Reg. #: 10699 3926 RR0001
Grade: C-The grade is based on the charity's public reporting of the work it does and the results it achieves.
Need for Funding
Cents to The Cause
Full-time staff #79
Avg. Compensation $64,017
Top 10 Staff Salary Range
|$300k - $350k||0|
|$250k - $300k||0|
|$200k - $250k||0|
|$160k - $200k||1|
|$120k - $160k||3|
|$80k - $120k||6|
|$40k - $80k||0|
About Crossroads Christian Communications:
Founded in 1972, Crossroads has provided messages of faith and inspiration for millions of Canadians for nearly 50 years. As a producer of faith and values media content, its mission is to convey the unchanging message of God’s love to people around the world. Crossroads produces 100 Huntley Street, the longest-running daily Christian television program in Canada.
Crossroads interacts with its viewers by praying for their needs via its Prayer Centre. With support from volunteers, viewers can receive 24/7 spiritual support via telephone Prayer Lines and submit Prayer Requests online. The Prayer Centre offers extended assistance and helpful materials to assist those with their spiritual growth. The program provides over 25,000 hours of prayer service every year.
Crossroads operates eight Circle Square Ranches across Canada that offer Christian-based bible camps for kids. Since 1982, Crossroads Missions have responded to global natural disasters by raising funds via its national broadcast program and other media. Crossroads partners with established non-government organizations in these countries to provide emergency relief and long-term rebuilding strategies using these funds. Its relief programs have helped over 100,000 people since inception.
Crossroads Christian Communications is a big-cap charity with donations of $13.2m in F2015. Its administrative costs are 5% of revenues, and its fundraising costs are 15% of donations. For every dollar donated, 81 cents go towards Crossroads’ programs, falling within Ci’s reasonable range. Crossroads’ 2015 audited financial statements did not include a balance sheet. However, using data gathered from the charity’s CRA T3010 filing, the charity has funding reserves of $132k, resulting in a program cost coverage ratio of 1%. This means that Crossroads cannot cover any of its annual programs costs using its existing reserves, showing a need for funding.
This charity report is an update that is being reviewed by Crossroads. Changes and edits may be forthcoming.
Updated June 21, 2017 by Kevin Silberberg.
Financial RatiosFiscal year ending August
|Administrative costs as % of revenues||4.8%||7.2%||7.0%|
|Fundraising costs as % of donations||14.5%||15.3%||13.6%|
|Program cost coverage (%)||1.1%||(1.1%)||19.4%|
Summary Financial StatementsAll figures in $000s
|Business activities (net)||2,031||2,861||2,513|
|Cash flow from operations||555||23||448|