Canadian Red Cross

400 Cooper Street, Suite 8000
Ottawa, ON K2P 2H8
CEO: Conrad Sauvé
Board Chair: Sara John Fowler

Charitable Reg. #:11921 9814 RR0001

STAR RATING

Ci's Star Rating is calculated based on the following independent metrics:

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✔+

FINANCIAL TRANSPARENCY

Audited financial statements for current and previous years available on the charity’s website.

B

RESULTS REPORTING

Grade based on the charity's public reporting of the work it does and the results it achieves.

Low

DEMONSTRATED IMPACT

The demonstrated impact per dollar Ci calculates from available program information.

NEED FOR FUNDING

Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.

77%

CENTS TO THE CAUSE

For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 77 cents are available for programs.



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OVERVIEW

About Canadian Red Cross:

Founded in 1896, Canadian Red Cross (CRC) works to “improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world.” CRC’s Canadian programs include Emergency Management, Community Health and Wellness, and Prevention and Safety. CRC also runs development programs and delivers emergency relief internationally.

Emergency Management accounted for 51% of Canadian Red Cross’ total program spending in F2020. The charity reports that on average, it responds to a disaster every 3 hours and assists 184 Canadians daily. In F2020, CRC responded to over 17 large-scale disasters and helped 67,180 Canadians. It also delivered disaster preparedness training to 6,640 people. The Canadian Red Cross was involved in Canada's response to covid-19. Within Canada, the charity helped with vaccination and health equipment distribution.   

Community Health and Wellness represented 24% of Canadian Red Cross’ total program spending in F2020. CRC reports that it provided 521,000 hours of home support to seniors and recovering patients. CRC reports that it provided 193,000 transportation rides and loaned 284,000 pieces of health equipment (walkers, wheelchairs, crutches, etc.) in F2020.

International operations made up 19% of Canadian Red Cross’ total program spending in F2020. CRC reported that it deployed 220 international aid workers to 38 countries in F2020. It also set up 1 hospital and cholera treatment centre in Mozambique to help 9,842 people in F2020. The charity says that it reached more than 2.4 million people globally in F2020.

Prevention and Safety accounted for the final 7% of total program spending. Activities in this program include first aid lessons and swimming and water safety courses. The charity reports that it taught more than 679,000 Canadians first aid and provided water safety courses to more than 1 million Canadians.

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Results and Impact

Canadian Red Cross reports that it provided emergency shelter for over 2,300 families in Fort McMurray during a flooding crisis in the spring of 2020. In F2020, the charity provided 178,000 meals to those unable to prepare their own food.

While Ci highlights these key results, they may not be a complete representation of Canadian Red Cross’ results and impact.

Ci has rated Canadian Red Cross as Low impact based on demonstrated impact per dollar.

Impact Rating: Low

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Finances

Canadian Red Cross is one of Canada’s Major 100 charities. It received total donations and special events revenues of $188.8m in F2020. The charity received $163.5m in government funding representing 46% of total revenues. Administrative costs are 2% of revenues (less investment income) and fundraising costs are 21% of donations and special events. This results in total overhead spending of 23%. For every dollar donated, 77 cents go to the cause. This falls within Ci’s reasonable range for overhead spending.

Canadian Red Cross has $261.9m in funding reserves, of which $1.6m is donor endowed. Excluding donor-endowed funds, the charity could cover 90% or almost one year of annual program costs with current reserves.

In F2020, Canadian Red Cross paid external fundraisers $8.5m to collect $17.4m in donations. Meaning it costs Canadian Red Cross $0.49 to raise $1 using external fundraisers.

This charity report is an update that has been sent to Canadian Red Cross for review. Changes and edits may be forthcoming. 

Updated on June 16, 2021 by Brenleigh Jebb.  

Financial Review


Financial Ratios

Fiscal year ending March
202020192018
Administrative costs as % of revenues 2.2%2.0%1.6%
Fundraising costs as % of donations 21.1%20.3%22.4%
Total overhead spending 23.3%22.2%24.0%
Program cost coverage (%) 89.8%86.6%77.0%

Summary Financial Statements

All figures in $000s
202020192018
Donations 173,602168,905138,261
International donations 4,1075,1805,180
Government funding 163,478193,938299,467
Lotteries (net) 104169127
Special events 15,21914,23218,230
Investment income (2,923)2,5312,244
Total revenues 353,587384,990463,509
Program costs - International 54,20272,07480,860
Program costs - Canada 235,789254,044329,141
Administrative costs 7,8327,7037,284
Fundraising costs 39,92336,95235,017
Other costs 8625999
Total spending 337,832371,032452,401
Cash flow from operations 15,75513,95811,108
Capital spending 8,5437837,699
Funding reserves 261,949283,932316,928

Note: Ci used CRC’s T3010 filings for its government funding and international donations. This important information is not disclosed in CRC's audited financial statements. Ci reports net lotteries, reducing revenues and expenses by $748k in F2020, $790k in F2019, and $825k in F2018. Ci does not report gain on sale of capital assets as revenue, decreasing revenue by $421k in F2020, $5.4m in F2019 and $1.3m in F2018. 

Salary Information

Full-time staff: 1,332

Avg. compensation: $83,046

Top 10 staff salary range:

$350k +
1
$300k - $350k
0
$250k - $300k
1
$200k - $250k
6
$160k - $200k
2
$120k - $160k
0
$80k - $120k
0
$40k - $80k
0
< $40k
0

Information from most recent CRA Charities Directorate filings for F2020

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Comments & Contact

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Charity Contact

Website: www.redcross.ca
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 613-740-1900

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