Canadian Red Cross

400 Cooper Street, Suite 8000
Ottawa, ON K2P 2H8
CEO: Conrad Sauvé
Board Chair: Amit Mehra

Charitable Reg. #:11921 9814 RR0001

STAR RATING

Ci's Star Rating is calculated based on the following independent metrics:

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✔+

FINANCIAL TRANSPARENCY

Audited financial statements for current and previous years available on the charity’s website.

B+

RESULTS REPORTING

Grade based on the charity's public reporting of the work it does and the results it achieves.

Low

DEMONSTRATED IMPACT

The demonstrated impact per dollar Ci calculates from available program information.

NEED FOR FUNDING

Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.

74%

CENTS TO THE CAUSE

For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 74 cents are available for programs.



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OVERVIEW

About Canadian Red Cross:

Canadian Red Cross is a two-star charity with an average results reporting grade and reasonable overhead spending. It's financially transparent but has low demonstrated impact.

Founded in 1896, Canadian Red Cross (CRC) is a charity that aims to improve the lives of vulnerable people around the world. The charity is one of the national societies within the International Federation of Red Cross and Red Crescent Societies (IFRC). The IFRC is composed of 192 national societies. CRC’s main charitable programs include Emergency Management, International Operations, Community Health and Wellness, and Prevention and Safety.

Ci's Special report on Ukraine: How to help

In F2021, Canadian Red Cross spent 67% of total program spending on Emergency Management. This program provides shelter, food, clothing, and supplies to people impacted by disasters. CRC reports that it responds to a personal disaster every three hours and assists 92 Canadians daily on average. In F2021 the charity responded to two large-scale disasters in Canada. It aided over 33,700 Canadians who experienced disaster.

The charity spent 15% of program spending on International Operations in F2021. CRC reported that it supported 93 international humanitarian missions to 25 countries during the year. It also set up a medical clinic in Honduras which assisted 3,709 people. The charity reached 2.5 million people through partnerships with the International Federation of Red Cross and other national societies.

CRC Spent 12% of program spending on Health and Community Wellness in F2021. During the year, the charity loaned over 255,682 pieces of health equipment to people. CRC reports that it provided more than 193,737 hours of home support to seniors and recovering patients. The charity spent the remaining 6% of program spending on Prevention and Safety. In F2021 CRC taught over 453,422 people first aid and gave swimming lessons to more than 107,793 people.

 

 

 

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Results and Impact

In F2021, CRC provided 18 million litres of clean water to people at Cox’s Bazar refugee camp. It also gave medical treatment to over 160,000 people at the camp. In Ukraine the charity distributed 1,800 metric tons of food, water, blankets, and tents to people. It reports that it provided emergency shelter for over 2,300 families in Fort McMurray during a flooding in 2020. CRC delivered more than 228,391 meals to those unable to make their own food

While Ci highlights these key results, they may not be a complete representation of Canadian Red Cross’ results and impact.

Charity Intelligence has given CRC a Low Impact rating based on demonstrated impact per dollar spent.

Impact Rating: Low

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Finances

Canadian Red Cross is a Major 100 charity, one of Canada’s largest charities in terms of donations. In F2021, it received $149.2m in Canadian donations and special events revenue. It also received $391.4m in government funding (70% of total revenue), which represents a 139% increase from F2020.

Administrative costs are 3% of total revenue excluding investment income. Fundraising costs are 24% of Canadian donations. This results in total overhead spending of 26%. For every dollar donated to the charity, 74 cents go to the cause. This is within Ci’s reasonable range for overhead spending. Canadian Red Cross has $215.5m in funding reserves, of which $2.2m is donor-endowed. Excluding donor-endowed funds, the charity’s funding reserves can cover annual program costs for around six months.

In F2021, Canadian Red Cross paid external fundraisers $5.0m to collect $16.9m in donations, meaning it costs CRC $0.30 to raise $1 using external fundraisers.

This charity report is an update that has been sent to Canadian Red Cross for review. Changes and edits may be forthcoming. 

Updated on June 21, 2022 by Arjun Kapur.  

Financial Review


Financial Ratios

Fiscal year ending March
202120202019
Administrative costs as % of revenues 2.5%4.0%3.5%
Fundraising costs as % of donations 23.9%20.7%19.8%
Total overhead spending 26.4%24.7%23.3%
Program cost coverage (%) 45.0%91.6%88.0%

Summary Financial Statements

All figures in $000s
202120202019
Donations 136,288173,636169,123
International donations 3,2304,1075,215
Government funding 391,419163,478193,938
Lotteries (net) 169104169
Special events 12,94715,21914,232
Investment income 13,319(3,009)2,272
Total revenues 557,372353,535384,949
Program costs - International 70,96653,13070,945
Program costs - Canada 402,949231,127250,066
Administrative costs 13,64414,35413,388
Fundraising costs 35,72439,13436,373
Total spending 523,283337,746370,773
Cash flow from operations 34,08915,78914,176
Capital spending 6,5508,543783
Funding reserves 215,512261,949283,932

Note: Ci used CRC’s T3010 filings for its government funding and international donations. This important information is not disclosed in CRC's audited financial statements. Ci reports net lotteries, reducing revenues and expenses by $640k in F2021, $748k in F2020, and $790k in F2019. Ci does not report gain on sale of capital assets as revenue, decreasing revenue by $421k in F2020, and $5.4m in F2019. Ci backed out amortization from program costs, administrative costs, and fundraising costs on a pro-rata basis. Ci includes direct contributions to endowments in donations, affecting revenue by $500k in F2021, $34k in F2020, and $218k in F2019.

Salary Information

Full-time staff: 1,258

Avg. compensation: $91,351

Top 10 staff salary range:

$350k +
1
$300k - $350k
1
$250k - $300k
0
$200k - $250k
6
$160k - $200k
2
$120k - $160k
0
$80k - $120k
0
$40k - $80k
0
< $40k
0

Information from most recent CRA Charities Directorate filings for F2021

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Comments & Contact

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Charity Contact

Website: www.redcross.ca
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 613-740-1900

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Charitable Registration Number: 80340 7956 RR0001