Canadian Tire Jumpstart is a 3-star charity with Fair demonstrated impact. It has an above-average results reporting grade and overhead spending within Ci's reasonable range. 

Founded in 2005, Canadian Tire Jumpstart (Jumpstart) improves the lives of kids in need through sport and physical activity. Jumpstart states that 44% of parents say they cannot afford to register their children for organized sports. It also states that 62% of Canadian girls are not participating in any kind of sport. Jumpstart runs three major programs: Grants, Inclusive Play, and Girls in Sport. The charity reports it spent $32.5m on its programs in 2023. It reports spending on its Grants and Inclusive Play programs but not its Girls in Sport program.

The Grants program received 77% of reported program spending. Jumpstart’s Individual Child Grants provide families with money so they can afford the costs of their child’s sport. Children must be 4-18 years of age, and families must be low-income. In 2023 Jumpstart awarded 29,748 Individual Child Grants. Jumpstart also offers Community Development Grants to organizations that run sports programming. In 2023 Jumpstart awarded 1,016 Community Development Grants.

The Inclusive Play program received 23% of reported program spending. This program focuses on breaking barriers to sport faced by children with disabilities. Jumpstart reports it has built 24 inclusive playgrounds. It also reports it has supported the development of an additional 19 inclusive play spaces across Canada. This includes one para hockey ice rink and two inclusive baseball fields.

The Girls in Sport program supports equitable access to sport for girls and provides them with leadership opportunities. The Play to Lead subprogram builds skills and confidence among young female athletes. In 2023 Play to Lead engaged 133 young women in Toronto and Edmonton.

Canadian Tire Jumpstart is a Major 100 charity, meaning it is one of Canada’s largest charities in terms of donations. In 2023 Canadian Tire Jumpstart received $31.6m in cash donations. Of this, $27.7m (88%) came from Canadian Tire Corporation. 

Administrative costs are 8% of revenues (excluding investment income). Fundraising costs are 6% of donations (Ci has excluded the money flowed through from Canadian Tire Corporation in the fundraising ratio calculation). This results in total overhead spending of 14%. For every dollar donated, 86 cents are available to go to the cause. This falls within Ci’s reasonable range for overhead spending.

In 2023 Jumpstart spent $32.5m on its programs, which is 93% of its revenue. In 2023 it had a deficit of $512k.

Canadian Tire Jumpstart has $3.6m in reserve funds. Excluding $490k in donor-endowed funds, this can cover 10%, or one month of its annual program spending.

Jumpstart reports that 100% of donations go to the cause as Canadian Tire Corporation covers all general and administrative expenses.

This charity report is an update that has been sent for review to Canadian Tire Jumpstart. Changes and edits may be forthcoming. 

Updated on July 15, 2024, by Grady Simpson.