2180 Yonge Street
Toronto, ON M4P 2V8
President: Marco Di Buono
Board Chair: Nadir Patel

Charitable Reg. #:13792 9451 RR0002

STAR RATING

Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 3/5]

✔+

FINANCIAL TRANSPARENCY

Audited financial statements for current and previous years available on the charity’s website.

B+

RESULTS REPORTING

Grade based on the charity's public reporting of the work it does and the results it achieves.

Fair

DEMONSTRATED IMPACT

The demonstrated impact per dollar Ci calculates from available program information.

NEED FOR FUNDING

Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.

86%

CENTS TO THE CAUSE

For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 86 cents are available for programs.



My anchor

OVERVIEW

About Canadian Tire Jumpstart:

Canadian Tire Jumpstart is a 3-star charity with Fair demonstrated impact. It has an above-average results reporting grade and overhead spending within Ci's reasonable range. 

Founded in 2005, Canadian Tire Jumpstart (Jumpstart) is registered as the private foundation of Canadian Tire, a national retailer. Jumpstart seeks to improve kids' lives through sport and physical activity. Jumpstart states that 44% of parents say they cannot afford to register their children for organized sports. It also states that 62% of Canadian girls are not participating in any kind of sport.

Jumpstart runs three major programs: Grants, Inclusive Play, and Girls in Sport. The charity reports it spent $32.5m on its programs in 2023. It reports spending on its Grants and Inclusive Play programs but not its Girls in Sport program.

In 2023 Grants are 77% of reported program spending ($25.0 million). Jumpstart’s Individual Child Grants provide families with money so they can afford the costs of their child’s sport. Children must be 4-18 years of age, and families must be low-income. In 2023 Jumpstart awarded 29,748 Individual Child Grants. Jumpstart also offers Community Development Grants to organizations that run sports programming. In 2023 Jumpstart awarded 1,016 Community Development Grants.

Inclusive Play was 23% of reported program spending ($7.5 million). This program focuses on breaking barriers to sport faced by children with disabilities. Jumpstart reports it has built 24 inclusive playgrounds. It also reports it has supported the development of an additional 19 inclusive play spaces across Canada. This includes one para hockey ice rink and two inclusive baseball fields.

The Girls in Sport program supports equitable access to sport for girls and provides them with leadership opportunities. The Play to Lead subprogram builds skills and confidence among young female athletes. In 2023 Play to Lead engaged 133 young women in Toronto and Edmonton.

My anchor

Results and Impact

Jumpstart reports that its programming has generated an estimated total social value of $224m. This estimation uses Jumpstart data from 2022 in a social return on investment (SROI) model.

This may not be a complete representation of Canadian Tire Jumpstart’s results.

Charity Intelligence has given Canadian Tire Jumpstart a Fair impact rating based on demonstrated impact per dollar spent.

Impact Rating: Fair

My anchor

Finances

Canadian Tire Jumpstart is a Major 100 charity, meaning it is one of Canada’s largest charities in terms of donations. In 2023 Canadian Tire Jumpstart received $31.6m in cash donations. Of this, $27.7m (88%) came from Canadian Tire Corporation - or a flow-through of customer donations at the check out?

Administrative costs are 8% of revenues (excluding investment income). Fundraising costs are 6% of donations (Ci has excluded the money flowed through from Canadian Tire Corporation in the fundraising ratio calculation). This results in total overhead spending of 14%. For every dollar donated, 86 cents are available to go to the cause. This falls within Ci’s reasonable range for overhead spending.

In 2023 Jumpstart spent $32.5m on its programs, which is 93% of its revenue. In 2023 it had a deficit of $512k.

Canadian Tire Jumpstart has $3.6m in reserve funds. Excluding $490k in donor-endowed funds, this can cover 10%, or one month of its annual program spending.

Jumpstart reports that 100% of donations go to the cause as Canadian Tire Corporation covers all general and administrative expenses.

This charity report is an update that has been sent for review to Canadian Tire Jumpstart. Changes and edits may be forthcoming. 

Updated on July 15, 2024, by Grady Simpson.

Financial Review


Financial Ratios

Fiscal year ending December
202320222021
Administrative costs as % of revenues 7.9%7.7%7.6%
Fundraising costs as % of donations 6.4%7.6%5.2%
Total overhead spending 14.3%15.3%12.8%
Program cost coverage (%) 9.5%10.5%30.1%

Summary Financial Statements

All figures in $000s
202320222021
Donations 31,55725,47528,236
Government funding 2,9817,456220
Investment income 23211869
Total revenues 34,77033,04928,525
Program costs 32,47235,60333,389
Administrative costs 2,7232,5242,156
Fundraising costs 8812957
Total spending 35,28338,25735,602
Cash flow from operations (512)(5,208)(7,077)
Capital spending 000
Funding reserves 3,5714,22310,541

Note: DEFERRED ADJUSTMENT: Jumpstart uses deferred accounting. To show donors information on a consistent basis, Ci adjusted for these deferred revenues. This affected revenues by $2.5m in 2023, ($2.9m) in 2022, and ($9.6m) in 2021. Deferred adjustments affected government revenues by ($1.2m) in 2023 and $1.2m in 2022. T3010: The most recent T3010 filing available at the time of analysis was from 2022.

Salary Information

Full-time staff: 24

Avg. compensation: $128,901

Top 10 staff salary range:

$350k +
0
$300k - $350k
1
$250k - $300k
0
$200k - $250k
2
$160k - $200k
0
$120k - $160k
3
$80k - $120k
4
$40k - $80k
0
< $40k
0

Information from most recent CRA Charities Directorate filings for F2022

My anchor

Comments & Contact

Comments added by the Charity:

No comments have been added by the charity.

Charity Contact

Website: www.jumpstart.canadiantire.ca
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 416-544-7778

Print  
Image

Charity Intelligence researches Canadian charities for donors to be informed and give intelligently. Our website posts free reports on more than 800 Canadian charities, as well as in-depth primers on philanthropic sectors like Canada’s environment, cancer, and homelessness. Today over 500,000 Canadians use our website as a go-to source for information on Canadian charities reading over 1.6 million charity reports. Through rigorous and independent research, Charity Intelligence aims to assist Canada’s dynamic charitable sector in being more transparent, accountable and focused on results.

 

Be Informed. Give Intelligently. Have Impact

 

Charitable Registration Number: 80340 7956 RR0001