2180 Yonge Street
Toronto, ON M4P 2V8
President: Marco Di Buono
Board Chair: Nadir Patel

Charitable Reg. #:13792 9451 RR0002


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 3/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 85 cents are available for programs.

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About Canadian Tire Jumpstart:

Canadian Tire Jumpstart is a 3-star charity with fair demonstrated impact. It has an average results reporting grade and overhead spending within Ci's reasonable range. 

Founded in 2005, Canadian Tire Jumpstart (Jumpstart) improves the lives of youth through sport and physical activity. Jumpstart states that with rising costs, 44% of parents say they cannot afford to register their children for organised sports, and 75% of parents say that organised sports need to be more financially accessible. 81% of sports organisations have stated that costs to run programming and operations have risen.

In F2022, Jumpstart allocated 67% of total program spending to grants. The charity offers individual grants to youth aged 4 to 18 who need financial support. Children can receive funds up to $600 annually to cover registration and equipment fees for more than 70 activities. In F2022, Jumpstart provided more than 29,000 Individual Grants. The charity also offers Community Development Grants to organisations. In F2022, Jumpstart provided 1,255 Community Development Grants to 788 organisations.

Jumpstart’s Inclusive Play Program represented 33% of total program spending in F2022. In F2022, Jumpstart built nine new inclusive play spaces, including three playgrounds, four multi-sport courts, one splash pad, and one para hockey rink. Jumpstart has built 42 accessible play spaces since the program began in 2017.  

In F2022, Jumpstart launched its Play to Lead program to support girls in sport and advance gender equity. In F2022, it held a summit in Toronto for 34 female athletes and 25 coaches. 

The charity reports that it helped over 440,000 children in F2022, up from 240,000 in F2021 and more than any previous year.

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Results and Impact

Canadian Tire Jumpstart reports that physical activity can improve self-esteem and mental health, build social skills, and improve academic performance in children.

While Charity Intelligence highlights these key results, they may not be a complete representation of Canadian Tire Jumpstart’s results and impact.

Charity Intelligence has evaluated Canadian Tire Jumpstart and found the charity to have Fair demonstrated impact per dollar. 

Impact Rating: Fair

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Canadian Tire Jumpstart is a Major 100 charity, meaning it is one of Canada’s largest charities in terms of donations. In F2022, Jumpstart received $28.4m in donations. Of this, $26.7m (94% of the total) came from Canadian Tire Corporation. The charity also received $7.5m in government funding, representing 21% of total revenues.

Jumpstart's administrative costs are 7% of total revenues (less investment income), and fundraising costs are 8% of donations (Ci has excluded the money flowed through from Canadian Tire Corporation in the fundraising ratio calculation). Jumpstart's total overhead spending of 15%. For every dollar donated, 85 cents go to the cause. This is within Ci’s reasonable range for overhead spending.

Canadian Tire Jumpstart has $4.2m in funding reserves, of which $490k is donor endowed. This compares with funding reserves of $10.5m in F2021 and $16.9m in F2020. Excluding donor-endowed funds, the charity could cover almost a month and a half of annual program costs.

This charity report is an update that has been sent to Canadian Tire Jumpstart for review. Changes and edits may be forthcoming.

Updated on June 15, 2023 by Kiara Andrade.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 7.1%7.6%7.5%
Fundraising costs as % of donations 7.6%5.2%4.8%
Total overhead spending 14.6%12.8%12.2%
Program cost coverage (%) 10.5%30.1%91.1%

Summary Financial Statements

All figures in $000s
Donations 28,36828,23633,616
Government funding 7,456220557
Investment income 1186948
Other income 000
Total revenues 35,94228,52534,221
Program costs 35,60333,38917,985
Administrative costs 2,5242,1562,547
Fundraising costs 1295758
Other costs 000
Total spending 38,25735,60220,590
Cash flow from operations (2,314)(7,077)13,630
Capital spending 000
Funding reserves 4,22310,54116,903

Note: Fundraising cost ratios were calculated as a percentage of donations excluding amounts received from Canadian Tire Corporation. Ci adjusted for deferred government funding, affecting total revenues by $1.2m in F2022. Ci adjusted for deferred donations from Canadian Tire Corporation, affecting total revenues by ($9.6m) in F2021, and $12.0m in F2020.

Salary Information

Full-time staff: 24

Avg. compensation: $119,905

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2021

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Comments & Contact

Comments added by the Charity:

No comments have been added by the charity.

Charity Contact

Website: www.jumpstart.canadiantire.ca
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 1.844.937.7529


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Charitable Registration Number: 80340 7956 RR0001