30 Yonge Street
Toronto, ON M5E 1X8
President & CEO: Jeffery Denomme
Board Chair: Lanny McDonald

Charitable Reg. #:11895 8883 RR0001

STAR RATING

Ci's Star Rating is calculated based on the following independent metrics:

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✔+

FINANCIAL TRANSPARENCY

Audited financial statements for current and previous years available on the charity’s website.

D

RESULTS REPORTING

Grade based on the charity's public reporting of the work it does and the results it achieves.

n/r

DEMONSTRATED IMPACT

The demonstrated impact per dollar Ci calculates from available program information.

NEED FOR FUNDING

Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.

47%

CENTS TO THE CAUSE

For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 47 cents are available for programs.



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Programs

About Hockey Hall of Fame:

Founded in 1943, Hockey Hall of Fame and Museum (HHFM) was established to preserve the history of ice hockey and honour the achievements of teams and individuals who made major contributions to the sport. Every year it works with members of the Canadian and international hockey community to select players, builders (coaches), and officials to induct into the Hockey Hall of Fame. HHFM operates a museum that collects and preserves objects and images connected with the game of hockey, as well as operating a hockey archive and providing educational resources for youth.

HHFM is rated by Fodor's travel guide as a top tourist destination in Toronto. Visitors to the museum can see the original 1892 Stanley Cup and many other interactive displays. The Hockey Hall of Fame has inducted 284 players, 111 builders, and 16 on-ice officials since its inception. In F2019, four players and two builders were inducted into the Hockey Hall of Fame. While museum exhibits are dedicated to the NHL professional league, new initiatives focus on hockey internationally, the Olympics, and women's hockey.

HHFM’s archives include original jerseys, sticks and equipment carefully preserved, and are all held in an 18,000 square foot centre. It holds more than one million original negatives of hockey photos going back to 1875, approximately 10,000 individual player files, 4,000 hockey sticks, and other documents to study.

HHFM offers three levels of educational hockey programs for children ages 4 to 12. The program is designed for teachers and covers a variety of subjects which include history, English, math, business, and physical education. All program materials can be downloaded for free.

Donations to Hockey Hall of Fame and Museum will support its Preserve Our Game campaign (2016-2020), going to the Doc Seaman Hockey Resource Centre to preserve objects, images, and histories significant to the story of hockey. 

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Results and Impact

Ci was unable to find any quantified outcomes for Hockey Hall of Fame and Museum. 

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Finances

The Hockey Hall of Fame and Museum is a Medium-sized charity with donations and sponsorship of $2.1m in F2019. HHFM management informs Charity Intelligence that the majority of this is corporate and international sponsorship rather than tax-receipted donations. HHFM's T3010 reports donations of $456k. Business activities (net profits from retail sales, facility renting, licensing and induction ceremonies) is HHFM's largest source of funding. In F2019, the charity earned a profit of $3.5m from business activities, accounting for 36% of its total revenues. HHFM received $3.5m in admission revenue in F2019, accounting for 35% of total revenues. 

HHFM's administrative costs are 17% of revenues and fundraising costs are 36% of total donations. This means overhead costs are 53%. For every dollar donated, $0.47 goes to the cause. This is outside of Ci's reasonable range for overhead spending.

The charity holds total funding reserves of $6.0m, of which $2.2m are donor-endowed. This means HHFM can cover roughly 10 months of annual program costs using existing reserves.

This charity report is an update that has been sent to the Hockey Hall of Fame and Museum for review. Comments and edits may be forthcoming.

Updated June 22, 2020 by Eric Jose.

Financial Review


Financial Ratios

Fiscal year ending June
201920182017
Administrative costs as % of revenues 17.0%13.1%15.1%
Fundraising costs as % of donations 36.4%22.3%45.7%
Total overhead spending 53.4%35.4%60.7%
Program cost coverage (%) 83.5%50.3%107.7%

Summary Financial Statements

All figures in $000s
201920182017
Donations 2,1314,0232,175
Fees for service 3,4623,4903,646
Business activities (net) 3,5163,7203,855
Other income 352282235
Total revenues 9,46111,5159,911
Program costs 4,5875,4884,600
Administrative costs 1,6121,5091,493
Fundraising costs 775895993
Other costs 0010
Total spending 6,9747,8927,096
Cash flow from operations 2,4873,6232,815
Capital spending 5891,296760
Funding reserves 5,9574,7434,956

Note: Ci has reported business activities (which include retail, facility sales, licensing, and induction celebration) net of expenses, decreasing total revenues and expenses by $7.0m in F2019, $7.3m in F2018, and $7.0m in F2017. Ci has reported miscellaneous revenue net of miscellaneous expenses, decreasing total revenues and expenses by $527k in F2019, $566k in F2018, and $412k in F2017.

Salary Information

Full-time staff: 31

Avg. Compensation: $109,820

Top 10 staff salary range:

$350k +
0
$300k - $350k
0
$250k - $300k
1
$200k - $250k
0
$160k - $200k
0
$120k - $160k
3
$80k - $120k
6
$40k - $80k
0
< $40k
0

Information from most recent CRA Charities Directorate filings for F2019

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Comments & Contact

Comments added by the Charity:

Comments from a previous year:

About Hockey Hall of Fame:

Founded in 1943, the institutional purpose of Hockey Hall of Fame and Museum (HHFM) is to (i) honour and memorialize individuals who have brought special distinction to the game of hockey and those who made outstanding contributions to the development and advancement of hockey anywhere in the world, and (ii) establish and maintain a museum and official archives for hockey to collect, research, preserve, exhibit and promote objects, images and other historical materials connected with the game at all levels.

HHFM owns and operates a museum and place of entertainment offering state-of-the-art exhibits, theatrical presentations and educational programming from its leased premises at Brookfield Place, Toronto, Ontario, as well as a co-dependent resource centre and archive facility (named the “D.K. (Doc) Seaman Hockey Resource Centre”) located at 400 Kipling Avenue, Toronto, Ontario.

HHFM is one of the top four major sport halls of fame in North America with its counterparts in basketball, football and baseball all based in the United States.   HHFM’s location at the corner of Yonge and Front Streets, the primary gateway to downtown Toronto in close proximity to Scotiabank Arena, Rogers Centre and one of North America’s busiest commuter transportation hubs, Union Station, provides unparalleled access and visibility amongst industry peers.  Now in its second of five terms on a 99-year lease at Brookfield Place (renewed through 2032), HHFM’s growth and development depends to a large degree on private sector sponsorships and contributions. Through the support of businesses and individuals, HHFM will continue to preserve the rich history of the game of hockey, as well as entertain and educate hockey fans of all ages.

Financial Review:

HHFM is a medium-sized charity with monetary donations representing a nominal portion of its operating revenues.   In F2017, (i) HHFM’s T3010 reports receipted donations of $243,000 of which $155,000 is attributed to “gift-in-kind” acquisitions for its museum and archival collections (these amounts are not expressly recorded in HHFM’s audited financial statements), (ii) HHFM’s audited financial statements reflect excess of revenue over expenditures of $1,329,000 on revenue from all sources of $17,301,000, and (iii) HHFM’s internally restricted net assets increased by 33%, from $3,016,000 as at June 30, 2016 to $4,004,000 as at June 30, 2017 (this amount, which can cover 1.1 years of annual “Program costs”, is restricted to fund the cost of enhancements to or replacements of exhibits or used for the general improvement of HHFM’s museum and archive premises).

HHFM classifies (i) revenue from Sponsorships and contributions, Admission, Licensing and Induction celebration as “Program services”, and (ii) revenues from Spirit of Hockey retail and Facility sales (including hospitality services) as “Related business activities”.

HHFM's administrative costs are 13% of revenues and fundraising costs are 0% of total monetary donations.  In F2017, HHFM’s T3010 reports “Total expenditures on charitable activities” (“Program costs”) of $3,647,000 or 43% of operating expenditures (excluding direct costs of “Related business activities”).    On that basis, CI assumes that for every dollar donated, $0.43 goes towards HHFM’s Program costs, which falls outside CI's reasonable range for overhead spending.  However, HHFM management asserts that the nominal amount of cash donations received in F2017 are fully attributable to specified purposes aligned with its “Program services”.

 

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Additional resources:

Fodor's Travel Guide Top Things To Do in Toronto

Kristen Butler, Sports Halls of Fame lose visitors, July 16, 2013

Brendan Kennedy, From Cooperstown to Hockey Hall of Fame - comparing sports shrines, Toronto Star, January 10, 2015

Charity Contact

Website: www.hhof.com
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: (416) 360-7765

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