Hockey Hall of Fame
Toronto, ON M5E 1X8
President & CEO: Jeffery Denomme
Board Chair: Lanny McDonald
Charitable Reg. #: 11895 8883 RR0001
Grade: C-The grade is based on the charity's public reporting of the work it does and the results it achieves.
Need for Funding
Cents to the Cause
Full-time staff #29
Avg. Compensation $109,149
Top 10 Staff Salary Range
|$300k - $350k||0|
|$250k - $300k||1|
|$200k - $250k||0|
|$160k - $200k||0|
|$120k - $160k||3|
|$80k - $120k||6|
|$40k - $80k||0|
About Hockey Hall of Fame:
Founded in 1943, the Hockey Hall of Fame and Museum (HHFM) was established to preserve the history of ice hockey and honour the achievements of teams and individuals who made major contributions to the sport. HHFM operates the Hockey Hall of Fame which is a museum that collects and preserves objects and images connected with the game of hockey. It works with members of the Canadian and international hockey community to ensure that the players, builders and officials who have made significant contributions and achievements in the game are honoured.
The Hockey Hall of Fame is highly-rated by Fodor's travel guide as a top tourist destination in Toronto, where visitors can see the original 1892 Stanley Cup and many other interactive displays to delight young and old alike. During the year ending June 2017, paid attendance was 256,754, a 21% increase compared to F2016. Hockey Hall of Fame gets more annual visitors than the NFL's Football Hall of Fame (225,000), but less than MLB's Baseball Hall of Fame that reports attendance below 300,000. Attendance at Hall of Fames has steadily declined over the decades. While the HHF exhibits are dedicated to the NHL professional league, new initiatives focus on hockey internationally, the Olympics, and women's hockey.
HHF's archives include original jerseys, sticks and equipment carefully preserved. It holds more than 2 million original negatives of hockey photos going back to 1875. Hockey is Canada's game, and is also Canada's gift to the world with ice hockey today played in over 75 countries. Phil Pritchard, Keeper of the Cup, is the current curator of HHF's permanent collection and archives.
HHFM also offers three levels of educational hockey programs for children ages 4 to 12. The program is designed for teachers and covers a variety of subjects which include history, English, math, business and physical education. All program materials can be downloaded for free.
Donations to Hockey Hall of Fame will support its Preserve Our Game campaign, going to the Doc Seaman Hockey Resource Centre to preserve objects, images and histories significant to the story of hockey.
The Hockey Hall of Fame and Museum is a medium-sized charity with donations and sponsorship of $2.2m in F2017, a 28% increase compared to F2015. HHF management informs Charity Intelligence that the majority of this is corporate and international sponsorship rather than tax-receipted donations. HHF's T3010 reports donations of $243k and donated goods in kind of $364k. Business activities (net profits from retail sales, facility renting, licensing and induction ceremonies) is HHF's largest source of funding. In F2017, the charity earned a profit of $3.9m from business activities, accounting for 40% of its total revenues. HHF received $3.6m in admission revenue in F2017, which has been steadily increasing since F2013. Admission tickets accounted for 37% of HFH total revenues.
HHF's administrative costs are 15% of revenues and fundraising costs are 46% of total donations. For every dollar donated, $0.39 goes towards its programs, which falls outside Ci's reasonable range for overhead spending. The charity holds total funding reserves of $5.0m which can cover 1.1 years of annual program costs.
This charity report is an update that has been sent to the Hockey Hall of Fame and Museum for review. Comments and edits may be forthcoming.
Updated August 21, 2018 by Derek Houlberg.
Financial RatiosFiscal year ending June
|Administrative costs as % of revenues||15.2%||16.8%||17.9%|
|Fundraising costs as % of donations||45.7%||51.4%||61.8%|
|Program cost coverage (%)||107.7%||65.2%||89.5%|
Summary Financial StatementsAll figures in $000s
|Fees for service||3,646||3,001||2,809|
|Business activities (net)||3,855||3,645||3,660|
|Cash flow from operations||2,815||2,398||2,097|