True North Youth Foundation

345 Graham Avenue
Winnipeg, MB R3C 5S6
Executive Director: Dwayne Green
Board Chair: Mark Chipman

Charitable Reg. #:88876 9478 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 4/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 75 cents are available for programs.

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About True North Youth Foundation:

True North Youth Foundation is a 4-star charity with a good results reporting grade. The charity is financially transparent and its overhead costs are within Ci's reasonable range for overhead spending. 

Founded in 1996, True North Youth Foundation (TNYF) is the charitable arm of the Winnipeg Jets professional hockey team. It was previously known as the Manitoba Moose Yearling Foundation, before changing its name to Winnipeg Jets True North Foundation with the reacquisition of an NHL franchise in Winnipeg in 2011. In October 2016, the Foundation changed its name again, becoming True North Youth Foundation. The Foundation aims to assist youth within Manitoba to achieve their full physical, social, emotional, and intellectual potential.

Ci's Open Letter to Canadian Donors: Our Mischaracterization of TNYF Inc.

Ci's Formal Apology to TNYF Inc.

Charity Intelligence report Canada's Pro Sport Teams and their Charities 2018

True North Youth Foundation runs three core programs; the Winnipeg Jets Hockey Academy (WJHA), Camp Manitou, and Project 11. The Winnipeg Jets Hockey Academy (58% of program costs in F2020) provides youth at socially and economically challenged schools an opportunity to play hockey. The 25-week program offers bus transportation, equipment, on-ice instruction, lunch, and after-school programming to student athletes in grades 2-12. The program aims to increase the confidence of the youth, help them feel connected to their community, and motivate them to stay in school. In F2017, 900 student athletes from 24 schools participated in the program at an average cost of $2,325 per student.

Camp Manitou (27% of program costs in F2020) is a summer camp that began in 2014 with a goal of providing accessible and meaningful camp experiences to Manitoba youth. Facilities offer 17 outdoor and educational activities including wall-climbing, ziplining, archery, a pool, and mountain biking. In F2020, the camp had 803 summer campers and 346 WJHA student athlete campers attend.

Project 11 (12% of program costs in F2020), named after former Manitoba Moose and Winnipeg Jets player Rick Rypien, provides teachers with weekly lessons and daily activities for students grades 5-8 to raise awareness of mental health. In F2020, 600 teachers were trained to deliver the Project 11 program, on top of the existing 2,227 trained Manitoba teachers. The Foundation reports reaching approximately 48,950 students at 415 Manitoba schools.

Learn to Play (3% of program costs in F2020), is a minor program which the foundation does not report on.

The Foundation also provides grants to other youth charities in Manitoba. In F2020, $294k was granted to 10 charities, of which $93k went to CancerCare Manitoba and $81k went to Support Our Troops.

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Results and Impact

In F2020, the WJHA celebrated the graduation of 40 students. Of those 40 students, 35 have maintained employment.

While Ci highlights these key results, they may not be a complete representation of True North Youth Foundation's results and impact. This charity is not yet rated on impact (n/r).

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True North Youth Foundation received $2.9m in donations and special events fundraising in F2020. The Foundation also raised $1.1m from its 50/50 draw (net proceeds after prizes) and collected $601k in camp fees.

TNYF's administrative costs were 10% of revenues and fundraising costs were 15% of donations. For every dollar donated, 75 cents goes to its programs, falling within Ci’s reasonable range for overhead spending.

True North Youth Foundation has total funding reserves of $6.5m including $6.0m endowed by the team ownership. Excluding these endowed funds, TNYF can cover annual programs and grants for approximately two months.

Ci has sent this profile update to True North Youth Foundation for review. Changes and edits may be forthcoming.

Updated on August 26, 2021, by Shira Wine.

Financial Review

Financial Ratios

Fiscal year ending June
Administrative costs as % of revenues 9.5%9.7%12.0%
Fundraising costs as % of donations 15.4%24.3%22.7%
Total overhead spending 24.9%34.0%34.7%
Program cost coverage (%) 15.0%52.8%86.2%

Summary Financial Statements

All figures in $s
Donations 1,797,9001,336,4741,340,448
Fees for service 600,649665,697609,474
Lotteries (net) 1,080,6561,511,7591,930,367
Special events 1,075,2332,041,9032,275,770
Investment income (429,661)407,180491,395
Total revenues 4,124,7775,963,0136,647,454
Program costs 3,196,2733,812,6303,316,966
Grants 293,601378,974585,576
Administrative costs 431,830536,919738,065
Fundraising costs 443,459822,322820,980
Total spending 4,365,1635,550,8455,461,587
Cash flow from operations (240,386)412,1681,185,867
Capital spending 4,763,4102,251,400770,940
Funding reserves 6,477,3048,054,1759,106,812

Note: Ci reported fundraising revenue gross of expenses, increasing revenues and expenses by $443k in F2020, $822k in F2019, and $821k in F2018. Ci included amortization of capital assets in non-cash expenses, increasing total expenses by $481k in F2020, $533k in F2019, and $399k in F2018.

Salary Information

Full-time staff: 22

Avg. compensation: $72,046

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2020

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Comments & Contact

Comments added by the Charity:

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Charity Contact

This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 204.987.7825


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Charitable Registration Number: 80340 7956 RR0001