600 - 223 Carlton Street
Winnipeg, MB R3C 0V4
Executive Director: Dwayne Green
Board Chair: Mark Chipman

Charitable Reg. #:88876 9478 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 4/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 86 cents are available for programs.

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About True North Youth Foundation:

True North Youth Foundation is a 4-star charity with an average results reporting grade. The charity is financially transparent and its overhead costs are within Ci's reasonable range for overhead spending. True North Youth Foundation has $12.4m in reserve funds, which can cover just under two years of program costs.

Founded in 1996, True North Youth Foundation Inc. (TNYF) is the charitable arm of the Winnipeg Jets professional hockey team. The Foundation helps underserved Manitoban youth achieve their full physical, social, emotional, and intellectual potential.

The charity was previously known as the Manitoba Moose Yearling Foundation. It then changed its name to Winnipeg Jets True North Foundation with the reacquisition of an NHL franchise in Winnipeg in 2011. In October 2016, the Foundation changed its name again, becoming True North Youth Foundation.

Ci's Open Letter to Canadian Donors: Our Mischaracterization of TNYF Inc.

Ci's Formal Apology to TNYF Inc.

Charity Intelligence report: Canada's Pro Sport Teams and their Charities 2018

True North Youth Foundation runs three core programs: the Winnipeg Jets Hockey Academy (WJHA), Camp Manitou, and Project 11. The charity also runs a 50/50 lottery, which accounted for 20% of its revenue in F2022.

The Winnipeg Jets Hockey Academy – 46% of program spending

The Winnipeg Jets Hockey Academy offers children at underprivileged schools the opportunity to play hockey. The 25-week program provides bus transportation, equipment, on-ice instruction, lunch, and after-school programming to participants in grades four to twelve. It also provides academic-centred activities, with an aim to increase school attendance. The program reaches about 700 kids each year. In F2022, the Winnipeg Jets Hockey Academy provided over 2,000 hours of tutoring, with an average of 60 students benefiting from this extra help each week. The charity adds that 140 students were part of seven minor hockey teams.

Camp Manitou – 41% of program spending

True North Youth Foundation runs a summer camp that provides an accessible camp experience to children in Manitoba. The Camp Manitou facilities are just outside Winnipeg and are accessible year-round. The 39-acre land includes a 2.6-acre custom made lake, which was completed in F2022. Available activities include wall-climbing, ziplining, archery, swimming, and mountain biking. There are 12 cabins and 168 beds available for campers. In F2022, the camp had 929 summer campers including over 200 WJHA student athletes.

Project 11 - 13% of program spending

True North Youth Foundation’s Project 11 program honours former Manitoba Moose and Winnipeg Jets player, Rick Rypien. The program provides teachers with resources to bring mental health awareness to the classroom. In F2022, 74,675 Manitoba students and 7,350 students outside Manitoba benefited from the program. The charity states that it has 634 curriculum videos and had 36 speaking engagements and workshops.

True North Youth Foundation also grants to other charities. In F2022, it granted $200k to CancerCare Manitoba, $79k to the Canada Ukraine Foundation and $50k to the Children’s Hospital Foundation of Manitoba.

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Results and Impact

In F2022, the WJHA celebrated the graduation of 37 students. The program has an over 90% attendance rate.

While Ci highlights these key results, they may not be a complete representation of True North Youth Foundation's results and impact.

This charity is not yet rated on impact (n/r).

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True North Youth Foundation received $5.7m in donations and special events fundraising in F2022. The Foundation also raised $1.6m from its 50/50 draw (net proceeds after prizes) and collected $584k in camp fees.

TNYF's administrative costs were 6% of revenues and fundraising costs were 8% of donations. This means that for every dollar donated, 86 cents are available for programs. This is within Ci’s reasonable range for overhead spending.

True North Youth Foundation has total funding reserves of $12.4m including $6.0m endowed by the team ownership. Excluding these endowed funds, TNYF can cover annual programs and grants for just under two years. The charity’s cost coverage ratio has increased from 15% in F2020 to 197% in F2022 due to an increase in donations, special event revenues and lotteries, along with a small decrease in program costs.

In F2022, deferred capital asset contributions were 76% of total donations and fundraising.

In F2019, the Foundation launched a capital campaign to assist with the expansion plans of Camp Manitou. The campaign concluded in F2022, raising $8.4m, which exceeds its $7.5m target.

Ci has sent this profile update to True North Youth Foundation for review. Changes and edits may be forthcoming.

Updated on June 28, 2023 by Victoria Allder.

Financial Review

Financial Ratios

Fiscal year ending June
Administrative costs as % of revenues 6.4%4.6%7.0%
Fundraising costs as % of donations 8.1%7.3%10.3%
Total overhead spending 14.5%11.8%17.3%
Program cost coverage (%) 197.1%298.7%15.0%

Summary Financial Statements

All figures in $000s
Donations 4,3213,8783,213
Government funding 128485223
Fees for service 584258601
Lotteries (net) 1,5941,7751,081
Special events 1,3847021,075
Investment income (96)1,456(430)
Total revenues 7,9158,5545,764
Program costs 3,0461,5023,196
Grants 520231294
Administrative costs 509323432
Fundraising costs 464333443
Other costs 128485223
Total spending 4,6672,8744,589
Cash flow from operations 3,2485,6801,175
Capital spending 7891,1704,763
Funding reserves 12,43710,2816,477

Note: Ci reported fundraising revenue gross of expenses, increasing revenues and expenses by $464k in F2022, $333k in F2021 and $443k in F2020. Ci included amortization of capital assets in non-cash expenses, increasing total expenses by $649k in F2022, $613k in F2021 and $481k in F2020. The audited financial statements treated government funding from the Canada Emergency Wage Subsidy, Canada Emergency Rent Subsidy and Canada recovery Hiring Program as a reduction to expenses. Ci added these back into revenue and expenses, increasing both by $128k in F2022, $485k in F2021 and $223 in F2020. Ci included amortization of deferred capital contributions in revenue, increasing revenue by $2.5m in F2022, $2.9m in F2021 and $1.4m in F2020. Ci included interest expenses in revenue, affecting revenue by ($8k) in F2022, ($41k) in F2021 and ($1k) in F2020.

Salary Information

Full-time staff: 21

Avg. compensation: $54,158

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2022

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Comments & Contact

Comments added by the Charity:

 No comments have been added by charity.



Charity Contact

Website: www.truenorthyouthfoundation.com
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 204.987.7825


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Charitable Registration Number: 80340 7956 RR0001