Canadian Mental Health Association

500-250 Dundas Street West
Toronto, ON M5T 2Z5
CEO: Margaret Eaton
Board Chair: Karen Hetherington

Charitable Reg. #:10686 3657 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

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Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 47 cents are available for programs.

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About Canadian Mental Health Association:

Founded in 1918, Canadian Mental Health Association (CMHA) is one of the oldest voluntary health organizations in Canada. The charity provides resources needed to maintain mental health, integrate into the community, and support recovery from mental illness. The charity emphasizes that while one in five people in Canada experience mental illness, five in five people have mental health that needs to be taken care of. CMHA has 11 divisions in all provinces and one territory and 75 community branches. The following report is on the national branch, located in Toronto. CMHA provides services and raises awareness about mental health. The charity does not provide a breakdown of its spending on its programs. 

CMHA reports it is the go-to source for mental health information and resources, with 4.6 million website users in F2020. This is a 37% decrease from 7.3 million users in F2019. The charity reports it has 132,000 social media followers, a 48% increase over F2019. In F2020, CMHA’s #getreal campaign, aimed to help people be honest about their mental health, had 536 million media impressions and 3,971 news stories. 

Canadian Mental Health Association also advocates for policies to improve mental health in Canada. The charity hosted its Mental Health For All conference and five mental health policy workshops in F2020. CMHA also published three policy papers targeted at governments, policy makers, and health organizations.

CMHA has community programs aimed to support and prevent mental illnesses. Not Myself Today helps employers build awareness and reduce the stigma surrounding mental health in the workplace. In F2020, 344 companies with 326,512 employees participated in the initiative. The Peer Support program allows a trained peer supporter to listen and provide emotional support to someone experiencing mental health issues. 25 people were trained in F2020. BounceBack is a guided self-help program aimed to help manage moderate depression and anxiety. Since 2008, 92,000 clients have been referred to the program.

In F2020, CMHA created a Caring and Coping in Crisis newsletter to address the pandemic and its consequences on mental health. The charity reports that since the covid-19 pandemic began, mental health has declined in 44% of women and 32% of men.

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Results and Impact

Following CMHA’s Not Myself Today initiative, 84% of participants reported increased awareness and compassion about mental health, 90% saw decreased stigma, and 94% said the program helped create a better workplace. CMHA’s bounce back program reported that 88% of participants said it helped them make positive life changes.

While Ci highlights these key results, they may not be a complete representation of Canadian Mental Health Association’s results and impact. This charity is not yet rated on impact (n/r).  

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Charity Intelligence's financial review uses the 2019 audited financial statements. This was the most recent information we received. CMHA's most recent financial statements are now posted here.

CMHA has donations of $2.4m in F2019. Administrative costs are 37% of revenues (less investment income) and fundraising costs are 16% of donations. This results in total overhead spending of 53%. For every dollar donated, 47 cents go to the cause. This is outside of Ci’s reasonable range for overhead spending.

CMHA has $1.5m in funding reserves, of which $582k is donor endowed. Excluding donor-endowed funds, the charity could cover 26% or around 3 months of annual program costs with current reserves.

This charity report is an update that has been sent to Canadian Mental Health Association for review. Changes and edits may be forthcoming. 

Updated on August 5, 2021 by Brenleigh Jebb.  


Financial Review

Financial Ratios

Fiscal year ending March
Administrative costs as % of revenues 37.0%18.3%26.0%
Fundraising costs as % of donations 15.8%17.7%16.0%
Total overhead spending 52.8%36.1%42.0%
Program cost coverage (%) 26.2%61.5%138.9%

Summary Financial Statements

All figures in $s
Donations 2,399,2472,372,1921,061,977
Fees for service 2,335,9501,030,10666,469
Investment income 100,60717,45784,181
Other income 148,568763,648537,363
Total revenues 4,984,3724,183,4031,749,990
Program costs 3,367,3152,534,2501,141,682
Administrative costs 1,807,965763,471432,752
Fundraising costs 378,697420,911169,801
Total spending 5,553,9763,718,6321,744,235
Cash flow from operations (569,604)464,7715,755
Capital spending 178,40457,83757,837
Funding reserves 1,456,6121,965,5751,586,109

Note: Ci reported program, administrative and fundraising costs from the charity’s T3010 CRA filings and backed out amortization on a pro-rata basis from these costs. 

Salary Information

Full-time staff: 30

Avg. compensation: $73,544

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2020

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Charity Contact

This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: (416) 646-5557