Heart & Stroke

222 Queen Street, Suite 1402
Ottawa, ON K1P 5V9
CEO: Doug Roth
Board Chair: Maggie Fox

Charitable Reg. #:10684 6942 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 3/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 66 cents are available for programs.

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About Heart & Stroke:

Heart and Stroke is a 3-star charity. It has a high results reporting grade and is financially transparent. Heart and Stroke spends 34 cents of every donated dollar on overhead costs.  

Founded in 1952, Heart and Stroke Foundation Canada fights against heart disease and stroke. In Canada, a person dies from a heart condition every five minutes. Heart & Stroke reports that 80% of these deaths are preventable. The charity's vision is for Canadians to live uninterrupted by heart disease and stroke. 

Heart and Stroke Foundation runs two core programs: Health Promotion & Community Programming, and Research. Both programs emphasize equity and target marginalized populations, specifically women and Indigenous groups. 

In F2022, the charity’s health promotion and community programming accounted for 63% of annual program spending on a cash basis (including deferred grants). This program generates awareness and works to prevent heart disease and stroke. In F2022, the charity ran advertisements about how to identify the signs of a stroke. These advertisements made 473 million impressions across Canada. Heart & Stroke gives patients resources to help with recovery after experiencing strokes. In F2022, it gave resources to 3,900 patients. It also trained 360,000 people on how to provide emergency cardiovascular care. Heart and Stroke Foundation also works with schools to promote healthy habits. In F2022, the charity’s Jump Rope for Heart program reached 475,000 students across 1,900 schools. Its HeartSmart Kids program reached over 450 educators and 14,000 Indigenous students. 

In F2022, Heart and Stroke Foundation’s research grants made up 37% of total program costs. The charity paid out $18.1 billion in grants with $6.1 billion in additional payables. These grants went to 467 different research projects. At least 15 projects focused on exploring heart and brain health for women. In F2022, the largest grant recipients, as reported in the charity’s T3010 filings, were University of British Columbia ($1.5m), McMaster University ($1.1m), and University of Alberta ($1.0m).

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Results and Impact

Heart and Stroke Foundation contributed to multiple policy changes in F2022. Across Canada, companies are now required to put visible labels on the front of food packaging if it contains high amounts of sodium, sugar, or fat. The charity also led to a ban on flavored vaping products in the Northwest Territories. The charity’s advocacy work helped create a 20% tax on vaping products in Saskatchewan. 

Heart and Stroke Foundation started its first public awareness campaign in F2022. The campaign works to educate people about heart failure, and it reached 36.1 million people. The charity also started a new partnership with University of Manitoba, Riverview Health Center, and eight First Nations communities. This partnership focuses on addressing specific cardiovascular needs for Indigenous peoples. 

While Charity Intelligence highlights these key results, they may not be a complete representation of Heart and Stroke's results.

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Heart and Stroke Foundation received $94.3m in donations and $1.3m in government funding in F2022. Administrative costs are 3% of revenues and fundraising costs are 32% of donations. This means overhead costs are 34%. For every dollar donated, 66 cents go towards the cause, which is within Ci’s reasonable overhead spending range. 

Heart and Stroke has funding reserves of $172.5m including $6.9 in donor-endowed funds. Excluding donor-endowed funds, Heart and Stroke Foundation of Canada’s reserves can cover three years and five months of program costs. The Foundation also has $8.9m in unfunded pension liabilities and $7.2m in a line of credit for lottery licenses. 

Heart and Stroke uses external fundraisers as part of its fundraising activities. In F2022, external fundraisers raised $37.3m and were paid $4.1m. Heart and Stroke Foundation thus paid 11 cents to raise a dollar through external fundraisers. 

This charity report is an update that has been sent to the Heart and Stroke Foundation of Canada for review. Comments and edits may be forthcoming.   

Updated on June 1, 2023 by Clive Stevens. 

Financial Review

Financial Ratios

Fiscal year ending August
Administrative costs as % of revenues 2.5%2.0%4.1%
Fundraising costs as % of donations 31.9%29.1%48.2%
Total overhead spending 34.4%31.1%52.3%
Program cost coverage (%) 344.3%293.0%154.8%

Summary Financial Statements

All figures in $000s
Donations 94,29587,88783,540
Government funding 1,2535,39012,195
Lotteries (net) 14,58413,7117,035
Investment income 5,8543,8275,825
Total revenues 115,986110,815108,595
Program costs 30,34424,76433,776
Grants 18,10723,55830,879
Administrative costs 2,7692,1094,205
Fundraising costs 30,08125,61440,296
Total spending 81,30176,046109,155
Cash flow from operations 34,68534,769(560)
Capital spending 2,3280137
Funding reserves 172,547147,483106,494

Note: To report on a cash basis, Ci adjusted donations by changes in deferred revenue from non-government sources. This affected revenues by $741k in F2022, $3.7m in F2021, and $698k in F2020. Ci also adjusted donations by deferred revenue from government sources. This affected revenues by ($491k) in F2022, $554k in F2021, and ($214k) in F2020. Ci included change in fair investments in investment income, affecting revenues by $nil in F2022, $nil in F2021, and $1.3m in F2020. Lottery revenues are reported net of direct costs, reducing total revenues and expenses by $21.4m in F2022, $18.3m in F2021, and $10.6m in F2020. Research grants payable were included in grant program costs, affecting program costs by ($6.1m) in F2022, ($2.0m) in F2021, and $9.1m in F2020. Ci backed out amortization from program, administrative, and fundraising costs on a pro-rata basis. Investments held in the impact fund were included in funding reserves.

Salary Information

Full-time staff: 285

Avg. compensation: $89,341

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2022

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Comments & Contact

Comments added by the Charity:

No comments have been added by the charity.

Charity Contact

Website: www.heartandstroke.ca
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Charitable Registration Number: 80340 7956 RR0001