Assiniboine Park Conservancy

55 Pavilion Crescent
Winnipeg, MB R3P 2N6
President & CEO: Margaret Redmond
Board Chair: Hartley T. Richardson

Charitable Reg. #:80866 4015 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 2/5]


Audited financial statements available only upon request.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 96 cents are available for programs.

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About Assiniboine Park Conservancy:

Founded in 2008, Assiniboine Park Conservancy (APC) is responsible for taking care of Winnipeg’s Assiniboine Park & Zoo. The charity has a 50-year lease on the 1,100-acre Park with the City of Winnipeg. The city owns the property and assets and gives an annual grant to the charity to support the Park’s operations and maintenance.

Assiniboine Park Conservancy runs a variety of programs for people to enjoy the Park’s and Zoo’s attractions – adult programs, kids’ programs, a summer Zoo Camp, custom programs, school & group programs, outreach programs and a membership program. The charity also has a research and conservation department that works on sustainability initiatives across the park. In 2019, the Zoo took in a plethora of new animals due to transfers or births – thirteen domestic goats, three red panda cubs, three great rhea, two boa constrictors, two Prevost’s squirrels, a female golden eagle, a Clydesdale horse, a female while-handed gibbon, and a female toco toucan. The Zoo’s newly-constructed rotating exhibit gallery also opened the Stingray Beach exhibit with cownose and southern rays.

Assiniboine Park Conservancy reports over 5 million unique visits to the Park and Zoo annually. During 2019, 26,586 students participated in school and group programs, and APC fully subsidized the cost for 17.5% of students. APC’s summer Zoo Camp runs for nine weeks each summer and had 931 campers in 2019. APC introduced 60-minute drop-in tours in 2019, and 277 visitors paid an additional $5 on top of their Zoo admission for the experience. In 2019, APC ran its Fostering Engagement program with the Pembina Trails School division for the seventh consecutive year. This program creates an experiential learning environment for struggling students through interactions with animals and nature at the Park and Zoo.

In 2009, APC started its Imagine a Place campaign to redevelop the Park and Zoo in three major phases. The City of Winnipeg is committed to cover a quarter of the costs associated with the project. The first phase, now complete, was renewal of the Park. This included building the Park’s Nature Playground and Streuber Family Children’s Garden, the Qualico Family Centre, the Park Café, and refurbishing the Riley Family Duck Pond.  The second phase, also complete, focused on Zoo redevelopment projects such as the Leatherdale International Polar Bear Conservation Centre, the McFeetors Heavy Horse Centre, and the Journey to Churchill exhibit. The third phase, which is still in progress, focuses on building a horticultural attraction called Canada’s Diversity Gardens. Construction is set to be complete in late 2021.

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Results and Impact

As part of Assiniboine Park Conservancy’s conservation efforts in 2019, it released 13 captive-reared Poweshiek endangered butterflies into the wild. It is believed that less than 100 of these butterflies exist in the Canadian wilderness.

In response to a survey about APC’s Zoo camp, 99.5% of camp parents said they would recommend Zoo camp to friends or family, and 98% would register their child again.

In 2019, long-time APC Zoo Ambassador Richard Winton won the Manitoba Tourism Volunteer of the Year Award. Since he joined APC in 2011 he has trained over 95% of new volunteers at the park.

While Ci highlights these key results, they may not be a complete representation of Assiniboine Park Conservancy’s results and impact.

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Assiniboine Park Conservancy had donations of $8.7m in F2019. Park revenues of $13.0m were 39% of total revenues in F2019. APC also received $11.1m from the City of Winnipeg, representing 33% of total revenues.

Administrative costs are 4% of revenues (excluding investment income) and the charity does not report any fundraising costs in its audited financial statements. APC's 2019 CRA filing was not available at the time of this profile update, and previous years did not reconcile with the charity's audited financial statements, so Ci could not determine the charity's fundraising costs. This means overhead costs are 4%. For every dollar donated, 96 cents go to the cause. This is outside of Ci’s reasonable range for overhead spending. Donors should be aware that extremely low overhead costs can be a risk to a charity’s operational abilities, or could represent a lack of proper disclosure.

APC has funding reserves of $19.3m, of which $1.6m is donor-endowed. Excluding donor-endowed funds, the charity’s funding reserves can cover 72% of annual program costs, indicating a need for funding.

This charity report is an update that has been sent to Assiniboine Park Conservancy for review. Comments and edits may be forthcoming.

Updated on August 5, 2020 by Eric Jose.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 4.3%4.5%4.5%
Total overhead spending 4.3%4.5%4.5%
Program cost coverage (%) 72.3%66.0%41.1%

Summary Financial Statements

All figures in $000s
Donations 8,7439,3078,496
Government funding 11,07810,87610,840
Fees for service 13,04511,77911,862
Investment income 22810242
Total revenues 33,09432,06431,240
Program costs 24,56222,89222,399
Grants 93268
Administrative costs 1,4241,4431,411
Other costs 91119138
Total spending 26,08624,48724,016
Cash flow from operations 7,0087,5777,224
Capital spending 30,08333,59017,348
Funding reserves 19,31116,36010,450

Note: Ci adjusted for changes in deferred contributions, affecting donations by $25.3m in F2019, $29.1m in F2018, and $14.1m in F2017. Ci removed direct park expense from revenues and added it to program costs, increasing expenses by $8.1m in F2019, $7.4m in F2018, and $7.2m in F2017. Ci included both government remittances receivable and provincial grants and tax credits receivable in funding reserves.

Salary Information

Full-time staff: 162

Avg. compensation: $69,839

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2018

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Comments & Contact

Comments added by the Charity:

No comments have been added by the charity.

Charity Contact

This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 204-927-6000


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Charitable Registration Number: 80340 7956 RR0001