United Way of Greater Moncton and Southeastern New Brunswick Region

22 Church Street, T210
Moncton, NB E1C 0P7
CEO: Debbie McInnis
Board President: Todd MacIntosh

Charitable Reg. #:11927 8455 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 5/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 77 cents are available for programs.

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About United Way of Greater Moncton and Southeastern New Brunswick Region:

Founded in 1953, United Way of Greater Moncton and Southeastern New Brunswick (UWM) aims to create strong communities in Southeastern New Brunswick by working with children and helping people overcome poverty. UWM invests in 23 programs delivered by its 26 community partners. These programs focus on three main areas that the charity deems essential to creating opportunities for a good quality of life: Strong Communities, All That Kids Can Be, and From Poverty to Possibility.

United Way’s Strong Communities programs work to improve access to social and health-related support services, and support community integration and engagement. In F2018, UWM invested $16,000 in 100 community projects (compared to 89 in F2017) to help strengthen communities during the Day of Caring 2018. On the Day of Caring, UWM sends teams of corporate employees as volunteers to complete projects that will support local organizations in communities.

All That Kids Can Be helps children from early childhood learning, to high school, to making the transition into adulthood and post-secondary education. Under this focus area, UWM partners with youth charities including YOU Turns, All Star Coaches, Youth First, and Everything Early. In F2018, UWM reports that 2,405 kids had a place to go after school where they could not only learn new skills, but also feel welcomed and appreciated.

UWM’s Poverty to Possibility programs aim to move people out of poverty by giving them access to basic human needs and giving them essential skills for employment. The charity reports that in F2018, it prepared 1,811 meals through collective kitchens.

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Results and Impact

United Way of Greater Moncton and Southeastern New Brunswick reports that it raised $2.4m in campaign revenues in F2018 which directly changed 14,000 lives. Through All That Kids Can Be programs, the charity reports that 231 youth gained a better sense of identity and community by participating in Indigenous cultural events and activities. Additionally, 355 youth had access to mental health care from counselors who understand and help teach positive coping skills.

In F2018, UWM reports that 284 women who are leaving dangerous situations are more knowledgeable about family violence and have completed a safety plan to guide them.

While Ci highlights these key results, they may not be a complete representation of United Way of Greater Moncton and Southeastern New Brunswick’s results and impact.

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United Way of Greater Moncton and Southeastern New Brunswick is a ­­­­medium-sized charity, with total donations of $3.0m in F2018. Administrative costs are 8% of revenues (excluding investment income) and fundraising costs are 15% of donations. For every dollar donated, 77 cents go to the cause. This is within Ci’s reasonable range for overhead spending. Funding reserves of $632k can cover four months of annual program costs.

­This charity report is an update that has been sent to United Way of Greater Moncton and Southeastern New Brunswick for review. Changes and edits may be forthcoming.

Updated on August 21, 2019 by Lauren Chin.


Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 8.3%10.9%11.2%
Fundraising costs as % of donations 14.5%17.2%16.8%
Total overhead spending 22.8%28.0%28.0%
Program cost coverage (%) 35.6%32.3%44.1%

Summary Financial Statements

All figures in $s
Donations 2,989,2452,683,7542,677,462
Government funding 14,30211,0007,500
Investment income 1,899(1,066)2,802
Other income 35,7553,3601,415
Total revenues 3,041,2012,697,0482,689,179
Program costs 680,880428,503412,181
Grants 1,094,1921,267,3371,067,047
Donor-designated donations 458,985435,285460,155
Administrative costs 253,360292,785301,685
Fundraising costs 433,817461,126449,571
Total spending 2,921,2342,885,0362,690,639
Cash flow from operations 119,967(187,988)(1,460)
Funding reserves 631,892548,124652,995

Note: Ci removed amortization from administrative and fundraising costs.

Salary Information

Full-time staff: 8

Avg. compensation: $55,372

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2017

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Comments & Contact

Comments added by the Charity:

No comments have been added by the charity.

Charity Contact

Website: www.gmsenbunitedway.ca
This email address is being protected from spambots. You need JavaScript enabled to view it.


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Charitable Registration Number: 80340 7956 RR0001