United Way of Greater Moncton and Southeastern New Brunswick Region

22 Church Street, T210
Moncton, NB E1C 0P7
CEO: Debbie McInnis
Board President: Todd MacIntosh

Charitable Reg. #:11927 8455 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 4/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 84 cents are available for programs.

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About United Way of Greater Moncton and Southeastern New Brunswick Region:

United Way of Greater Moncton and Southeastern New Brunswick is a 4-star charity. It has an above-average results reporting grade, reasonable overhead costs, and is financially transparent.

Founded in 1953, United Way of Greater Moncton and Southeastern New Brunswick (UWM) aims to create strong communities in Southeastern New Brunswick by working with children and helping people overcome poverty. In F2021, UWM invested in 22 programs delivered by its 21 community partners. These programs focus on two main areas that the charity deems essential to creating opportunities for a good quality of life: All That Kids Can Be and From Poverty to Possibility.

All That Kids Can Be helps children from early childhood learning, to high school, to making the transition into adulthood and post-secondary education. Under this focus area, UWM partners with youth charities including YOU Turns, All Star Coaches, Youth First, and Everything Early. In F2021, UWM reports that 2,708 children and youth acquired the skills and assets they need to handle life challenges and 3,643 children and youth were connected to supportive adults.

UWM’s Poverty to Possibility program aims to move people out of poverty by giving them access to basic human needs and giving them essential skills for employment. The charity reports that in F2021, it helped 643 people move from Poverty to Possibility.

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Results and Impact

In F2021, UWM helped 2,708 children and youth acquire the skills and assets they need to handle life's challenges, and provided mental health services to 350 youth.

While Ci highlights these key results, they may not be a complete representation of United Way of Greater Moncton and Southeastern New Brunswick’s results and impact.

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United Way of Greater Moncton and Southeastern New Brunswick received total donations of $3.0m in F2021. Administrative costs are 6% of revenues (excluding investment income) and fundraising costs are 10% of donations. For every dollar donated, 84 cents go to the cause. This is within Ci’s reasonable range for overhead spending.

In F2021, UWM has funding reserves of $1.8m that can cover four months of annual program costs.

­This charity report is an update that has been sent to United Way of Greater Moncton and Southeastern New Brunswick for review. Changes and edits may be forthcoming.

Updated on August 2, 2022 by Lin Zhu.


Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 6.2%3.7%8.6%
Fundraising costs as % of donations 10.2%10.9%16.0%
Total overhead spending 16.4%14.7%24.5%
Program cost coverage (%) 98.8%44.7%31.4%

Summary Financial Statements

All figures in $s
Donations 3,008,2693,014,3702,963,738
Goods in kind 00290,810
Government funding 188,6941,914,65422,432
Investment income 1,4874,3324,477
Other income 12,16121,39564,188
Total revenues 3,210,6114,954,7513,345,645
Program costs 657,1782,253,943759,070
Grants 1,180,7591,064,3451,163,755
Donor-designated donations 212,796339,471382,587
Administrative costs 198,366184,057286,184
Fundraising costs 307,277329,647473,071
Total spending 2,556,3764,171,4633,064,667
Cash flow from operations 654,235783,288280,978
Capital spending 515,934179,0660
Funding reserves 1,816,7501,482,038603,770

Note: Ci adjusted for deferred contributions and deferred capital contributions, affecting revenues by $442k in F2021, $562k in F2020, ($44k) in F2019.

Salary Information

Full-time staff: 17

Avg. compensation: $14,770

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2021

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Comments & Contact

Comments added by the Charity:

No comments have been added by the charity.

Charity Contact

Website: www.gmsenbunitedway.ca
This email address is being protected from spambots. You need JavaScript enabled to view it.


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Charitable Registration Number: 80340 7956 RR0001