World Animal Protection

90 Eglinton Avenue East, Suite 960
Toronto, ON M4P 2Y3
Executive Director: Colin Saravanamuttoo
Board President: Dominique Bellemare

Charitable Reg. #:12971 9076 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 4/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 60 cents are available for programs.

My anchor


About World Animal Protection:

World Animal Protection is a 4-star charity. It has an above-average results reporting grade and doesn't have large funding reserves. For every dollar donated to the charity, 60 cents goes to the cause, which is outside of Ci's reasonable range.

Founded in 1980, World Animal Protection (WAP), formally known as World Society for the Protection of Animals Canada, is part of a global organization that works to protect animals. WAP has offices in 50 countries, with its Canadian branch located in Toronto. WAP reports that 1.6 trillion wild animals die and suffer every year for their use as products or entertainment. The charity works to protect animals in five areas: Animals in the Wild, Advocacy, Animals in Farming, Animals in Disasters, and Animals in Communities.

Animals in the Wild accounted for 40% of program spending in F2021. WAP aims to stop the use of wildlife for entertainment and tourism purposes. The charity halts the abuse on 8,000-10,000 captive lions annually. In F2021, WAP helped 20 elephants with severe health issues retire from tourism work in India. 

Advocacy accounted for 38% of program spending in F2021. In F2021, more than 500 representatives from 212 Chinese travel companies took the charity's wildlife-friendly online course in China. In F2021, the charity mobilized 19,000 people in Thailand to support the Elephant Bill which aims to protect elephants in the wild. World Animal Protection also pressed Youtube to remove more than 240 videos depicting animal cruelty content.

Animals in Farming accounted for 15% of program spending in F2021. The charity allocates for governments and global bodies to improve regulations to protect animals. WAP also partners with food businesses and farmers to change the way they work and protect animals. In F2021, the charity improved the animal welfare standards of around 49 million chickens in Kenya. WAP also decreased the number of bears in the bear bile farming industry to 317 in F2021, which is a 93% decrease compared to 2005.

Animals in Disaster account for 3% of program spending in F2021. The charity works with local governments to set up aid programs for animals affected by disasters. WAP helps animals by providing emergency veterinary treatment, distributing food, evacuating animals from danger, or reuniting animals and owners that have been separated by disasters.

Animals in Communities account for the final 3% of program spending in F2021. By the end of F2021, WAP encouraged 70,000 people to join the meat reduction campaign.

My anchor

Results and Impact

World Animal Protection reports it saved 6 bears from the cruel entertainment of baiting and dancing in Pakistan.

In F2021, WAP’s advocacy efforts focused on the ban on wildlife trade and exports. WAP persuaded two Chinese companies to stop selling exotic pets. Alibaba also banned the sale of snakes, pythons, squirrels and lizards from its online platforms. As a result, more than 25,000 animals were removed from the trade.

While Ci highlights these key results, they may not be a complete representation of World Animal Protection’s results and impact. This charity is not yet rated on impact (n/r).

My anchor


World Animal Protection received donations of $5.2m in F2021. Administrative costs are 6% of revenues (less investment income) and fundraising costs are 35% of donations. This results in total overhead spending of 40%. For every dollar donated, 60 cents go to the cause. This is outside of Ci’s reasonable range for overhead spending.

World Animal Protection has $5.4m in funding reserves. The charity could cover 136% or around 1 year and 4 months of annual program costs with current reserves.

This charity report is an update that has been sent to World Animal Protection for review. Changes and edits may be forthcoming. 

Updated on July 21, 2022 by Lin Zhu.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 5.8%3.4%4.3%
Fundraising costs as % of donations 34.7%33.9%29.3%
Total overhead spending 40.4%37.3%33.6%
Program cost coverage (%) 135.9%126.1%120.9%

Summary Financial Statements

All figures in $000s
Donations 5,1675,5224,969
Goods in kind 611673178
Government funding 0250
Investment income 388230431
Other income 1601715
Total revenues 6,3266,4675,594
Program costs 3,9814,1503,625
Administrative costs 343209220
Fundraising costs 1,7911,8741,457
Other costs 777
Total spending 6,1226,2405,308
Cash flow from operations 204227286
Funding reserves 5,4095,2324,383

Note: Ci included investment income and foreign exchange loss, affecting revenues by $388k in F2021, $230k in F2020, and $431k in F2019. Ci included Canada wage subsidy as government funding and backed out the amounts from other revenue. Ci removed amortization from program, administrative, and fundraising costs on a pro-rata basis.

Salary Information

Full-time staff: 20

Avg. compensation: $87,335

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2020

My anchor

Comments & Contact

Comments added by the Charity:

World Animal Protection is the global voice for animal protection, with more than 50 years’ experience campaigning to end the needless suffering of animals. With an international network of offices, World Animal Protection is respected globally for its knowledge, expertise and pragmatism, influencing the highest levels of government and galvanizing widespread popular support through its local presence.

Having recently embarked on an ambitious new systemic change strategy, World Animal Protection is taking on the global systems that fuel animal exploitation. The organization aims to elevate animal protection to become a priority issue of global importance, changing attitudes and mindsets so that animals are no longer considered as mere commodities.

To create the greatest impact for animals, World Animal Protection will focus its attention over
the next 10 years on two systemic change goals:

  1. Transforming the global food system to be humane, equitable, sustainable, resilient and capable of feeding the world;
  2. Ensuring wildlife has the right to a wild life in their natural habitats, by dismantling the systems that exploit them for profit.

World Animal Protection champions a One Health, One Welfare perspective – acknowledging that the health, and welfare, of humans, animals and the planet are deeply interconnected and that the mistreatment of animals also jeopardizes our own wellbeing. Together with supporters, partners and a breadth of stakeholders, World Animal Protection aims to change the way the world works, to end animal cruelty and suffering. Forever.

World Animal Protection Canada achieved Imagine Canada accreditation in 2021, joining a select group of best-in-class Canadian charities that have attained this rigorous certification.

Charity Contact

This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 416-369-0044


Charity Intelligence researches Canadian charities for donors to be informed and give intelligently. Our website posts free reports on more than 800 Canadian charities, as well as in-depth primers on philanthropic sectors like Canada’s environment, cancer, and homelessness. Today over 500,000 Canadians use our website as a go-to source for information on Canadian charities reading over 1.6 million charity reports. Through rigorous and independent research, Charity Intelligence aims to assist Canada’s dynamic charitable sector in being more transparent, accountable and focused on results.


Be Informed. Give Intelligently. Have Impact


Charitable Registration Number: 80340 7956 RR0001