World Animal Protection

90 Eglinton Avenue East, Suite 960
Toronto, ON M4P 2Y3
Executive Director: Steve McIvor
Board Chair: Joanna Kerr

Charitable Reg. #:12971 9076 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 3/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 56 cents are available for programs.

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About World Animal Protection:

World Animal Protection is a 3-star rated, financially transparent charity. It has a strong results reporting grade but its overhead spending is outside of Ci’s reasonable range. World Animal Protection has $4.3m in reserve funds, which can cover a little over a year of program costs.

Founded in 1980, World Animal Protection (WAP), formally known as World Society for the Protection of Animals Canada, is part of a global organization that works to protect animals. The charity strives for a world free of animal cruelty and suffering. WAP has offices in over 50 countries, with its Canadian branch located in Toronto. 

Animal Protection – 60% of program spending

WAP aims to stop the use of wildlife for entertainment and tourism purposes. In F2022, World Animal Protection supported the care of 62 elephants in ten venues still affected by the covid-19 pandemic. The charity also reports enabling 1.6 million rabies vaccinations for dogs in Asia and Africa. World Animal Protection works with local governments to set up aid programs for animals affected by disasters. The charity also helps animals by providing emergency veterinary treatment, distributing food, evacuating animals from danger, or reuniting animals and owners that have been separated by disasters.

Advocacy, Education and Awareness – 40% of program spending

In F2022, World Animal Protection reports that factory farming uses up to 75% of the world's antibiotics to treat farmed animals. This contributes to antibiotic resistant infections, which now kill over 1.27 million people a year. The charity fights for governments and global bodies to improve regulations in favour of animal wellbeing. WAP also partners with food producers and farmers to change the way they work and protect animals. In F2022, WAP reports that its online petition to stop ticket sales to venues selling captive dolphin experiences received 60,000 signatures. It adds that its supporters sent 3,800 emails to the travel company TUI’s CEO to ask him to stop selling captive dolphin experiences. Its TUI “honest rebrand” video reached 550,000 people. The charity hosted its first side event at COP27 in F2022, called Food4Climate. It adds that it launched its Plant Protein Challenge in New Zealand, which had 500 participants.

World Animal Protection hopes to launch its Wildlife Not Profit campaign in 2023.

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Results and Impact

In F2022, World Animal Protection freed 27 bears farmed for their bile in Vietnam. It also reports that, thanks to the assistance it provided the Kenyan poultry producer Kenchic, 47 million chickens will have better lives. WAP encouraged 1,237 doctors and practitioners in China and five Chinese pharmaceutical companies to sign the wildlife-friendly medicine pledge. This means they will stop using wild animal ingredients. The charity adds that its supporters pushed over 200 travel companies, including TripAdvisor, to stop promoting elephant attractions. WAP also advocated for Australia’s Dreamworld to stop circus-style tiger entertainment, which will happen in 2023.

In Canada, WAP contributed to the passing of the Jane Goodall Act in F2022, which provides additional legal protection for wildlife. The charity also pushed the Australian government to update its poultry standards, including a battery cage phase out by 2036. Thanks to its supporters, the charity contributed to Melbourne Fashion Week banning skins from exotic animals and fur in its shows. Similarly, the Copenhagen Fashion Week banned fur. In addition, the charity’s pressure on YouTube resulted in the ban of two channels that showed animal cruelty.

While Ci highlights these key results, they may not be a complete representation of World Animal Protection’s results and impact.

This charity is not yet rated on impact (n/r).

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World Animal Protection is financially transparent. Its audited financial statements are publicly available on its website.

World Animal Protection received donations of $4.8m in F2022. Administrative costs are 7% of revenues (less investment income) and fundraising costs are 38% of donations. This results in total overhead spending of 44%. This means that for every dollar donated, 56 cents are available for programs. This is outside of Ci’s reasonable range for overhead spending.

World Animal Protection has $4.3m in reserve funds. The charity could cover 105% or just over a year of annual program costs with current reserves.

This charity report is an update that has been sent to World Animal Protection for review. Changes and edits may be forthcoming. 

Updated on July 6, 2023 by Victoria Allder.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 6.8%5.7%3.4%
Fundraising costs as % of donations 37.5%34.2%34.2%
Total overhead spending 44.3%39.9%37.6%
Program cost coverage (%) 104.5%135.9%126.1%

Summary Financial Statements

All figures in $000s
Donations 4,7565,2425,475
Goods in kind 505611673
Government funding 0025
Investment income (212)388230
Other income 616017
Total revenues 5,0556,4016,420
Program costs 4,1493,9814,150
Administrative costs 357343209
Fundraising costs 1,7851,7911,874
Other costs 677
Total spending 6,2976,1226,240
Cash flow from operations (1,242)279180
Capital spending 000
Funding reserves 4,3345,4095,232

Note: Ci included investment income and foreign exchange loss in revenues, affecting revenues by ($212k) in F2022, $388k in F2021 and $230k in F2020. Ci adjusted for non-government deferred donations, affecting revenue by $33k in F2022, $76k in F2021 and ($47k) in F2020. Ci included Canada Wage Subsidy as government funding and backed out the amounts from other revenue. Ci removed amortization from program, administrative, and fundraising costs on a pro-rata basis.

Salary Information

Full-time staff: 24

Avg. compensation: $88,062

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2022

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Comments & Contact

Comments added by the Charity:

World Animal Protection is the global voice for animal protection, with more than 50 years’ experience campaigning to end the needless suffering of animals. With an international network of offices, World Animal Protection is respected globally for its knowledge, expertise and pragmatism, influencing the highest levels of government and galvanizing widespread popular support through its local presence.

Having recently embarked on an ambitious new systemic change strategy, World Animal Protection is taking on the global systems that fuel animal exploitation. The organization aims to elevate animal protection to become a priority issue of global importance, changing attitudes and mindsets so that animals are no longer considered as mere commodities.

To create the greatest impact for animals, World Animal Protection will focus its attention over
the next 10 years on two systemic change goals:

  1. Transforming the global food system to be humane, equitable, sustainable, resilient and capable of feeding the world;
  2. Ensuring wildlife has the right to a wild life in their natural habitats, by dismantling the systems that exploit them for profit.

World Animal Protection champions a One Health, One Welfare perspective – acknowledging that the health, and welfare, of humans, animals and the planet are deeply interconnected and that the mistreatment of animals also jeopardizes our own wellbeing. Together with supporters, partners and a breadth of stakeholders, World Animal Protection aims to change the way the world works, to end animal cruelty and suffering. Forever.

World Animal Protection Canada achieved Imagine Canada accreditation in 2021, joining a select group of best-in-class Canadian charities that have attained this rigorous certification.

Charity Contact

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Charitable Registration Number: 80340 7956 RR0001