World Animal Protection

90 Eglinton Avenue West, Suite 960
Toronto, ON M4P 2Y3
Executive Director: Josey Kitson
Board President: Dominique Bellemare

Charitable Reg. #: 12971 9076 RR0001
Sector: Animal Welfare
Operating Charity

Charity Rating

[Charity Rating: 4/4]

Results Reporting

Grade: A

The grade is based on the charity's public reporting of the work it does and the results it achieves.

Financial Transparency

Audited financial statements for current and previous years available on the charity's website [Audited financial statement for most recent year]

Need for Funding

Funding Reserves Program Costs

Spending Breakdown

Cents to the Cause

2015 2016 2017
For a dollar donated, cents funding the cause after fundraising and admin costs, excluding surplus.

Full-time staff #19

Avg. Compensation $60,685

Top 10 Staff Salary Range

$350k + 0
$300k - $350k 0
$250k - $300k 0
$200k - $250k 0
$160k - $200k 0
$120k - $160k 1
$80k - $120k 3
$40k - $80k 6
< $40k 0
Information from most recent CRA Charities Directorate filings for F2016

About World Animal Protection:

Founded in 1980, World Animal Protection (formally known as World Society for the Protection of Animals Canada) is part of a global organization that works in Africa, Asia, Europe, Latin America, and North America to protect animals in four priority areas: animals in the wild, animals in farming, animals in communities, and animals in disasters. Its mission is to move the world to protect animals, as billions of animals suffer around the globe. Goals for all offices collectively for 2020 include saving at least 100,000 wild animals, helping at least 1 billion farm animals, helping 50 million dogs in global communities, and helping at least 5 million animals through disaster response work. World Animal Protection also runs education and awareness programs – by 2020, World Animal Protection hopes to have 15 million digital subscribers for its annual newsletter. Globally, World Animal Protection helped 321 million animals in F2017.

World Animal Protection’s Protecting Wild Animals program combats exploitation of wild animals in tourism and trade. In F2017, World Animal Protection microchipped 230 captive bears in Vietnam to protect them from bear bile farming. The charity also worked with 192 travel operators to ensure they stop offering elephant rides. Selfies with animals often lead them to stress, suffering, and sometimes premature death; between October and December 2017, 250,000 people signed World Animal Protection’s Wildlife Selfie Code to pledge to only take wildlife selfies from a safe distance. In F2017, World Animal Protection mobilized over 400,000 people to rally against tigers, elephants, and turtles used for entertainment purposes. This wild protection program also addresses the dangers that discarded fishing gear in oceans (ghost gear) poses on marine animals by launching eight ghost gear-linked marine animal protection projects worldwide in F2017 and aiming for the launch of a public ghost gear reporting app and database for 2018.

With Protecting Animals in Farming, World Animal Protection works to eliminate inhumane practices in the food industry. In F2017, World Animal Protection influenced India’s third largest dairy company to be the first to commit to World Animal Protection’s Dairy Welfare Leadership Alliance — which mandates dairy companies to operate legally and at high standards — and improve the lives of 430,000 dairy cows and buffaloes across the 4,000 villages in the company’s supply chain. The charity also helped approximately 145,000 farm animals in Mongolia survive one of the harshest winters on record by providing emergency relief packs.

Through Protecting Animals in Communities, World Animal Protection focuses on protecting dogs globally and persuading governments to adopt ethical dog population management. Through its Sierra Leone programs in F2017, World Animal Protection helped vaccinate 1,424 dogs, neuter 155 dogs, and train 15 teachers in rabies prevention and responsible pet ownership. The charity influenced the Ghanaian government to launch its first project to prevent rabies, which has vaccinated over 2,000 dogs against rabies and initiated an education programme targeting 985 schools in 5 towns. In Makueni, Kenya, World Animal Protection vaccinated almost 80,000 dogs against rabies in F2017.

Through Protecting Animals in Disasters, World Animal Protection responds to floods, droughts, earthquakes, and other natural disasters that leave animals in need of medical care, food, shelter and/or evacuation services. In its F2017 Global Report, World Animal Protection states that it responded to disasters in 16 countries, saving approximately 610,000 animals through 14 disasters.

Results and Impact: In F2017, World Animal Protection influenced three Chinese travel companies to stop selling and promoting cruel elephant rides and shows. The charity also saved nine bears from bear baiting in Pakistan and protected an estimated 1,600 pink river dolphins in the Amazon from illegal hunting. World Animal Protection influenced three Chinese pig producers to start testing ways to keep mother pigs in groups rather than in individual steel cages to improve pigs’ quality of life. World Animal Protection’s Makueni, Kenya project has been used as a best-practice example by the Kenyan government to help eliminate rabies in four other counties and then toward a nationwide roll-out. In terms of disaster projects, 50,000 animals impacted by Hurricane Irma received life-saving food, water, and veterinary care. World Animal Protection provided over four tons of barley seeds in Bolivia after the harsh cold and draught; the seeds produced enough barley to feed animals for 60 days and helped 3,900 alpacas carry their pregnancies to full term.

Financial Review:

World Animal Protection is a Large charity with total donations of $5.8m in F2017. Administrative costs are 3% of revenues and fundraising costs are 21% of donations. Per dollar donated to the charity, 76 cents go to its programs, which falls within Ci’s reasonable range for overhead spending.

The charity’s funding reserves of $5.4m can cover 1.2 years of annual program costs.

World Animal Protection used external fundraisers in F2016. The charity paid $975k to raise $352k from external fundraisers for a cost of $2.77 per dollar raised, much higher than the cost of 48 cents per dollar in F2015. Donating directly to the charity is more cost effective. F2017 information was not available at the time this profile was written.

This charity report is an update that has been sent to World Animal Protection for review. Changes and edits may be forthcoming.

Updated on August 20, 2018 by Joeyanne Cheung.

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 3.1%3.3%3.1%
Fundraising costs as % of donations 21.1%22.5%22.3%
Program cost coverage (%) 120.2%86.8%95.2%

Summary Financial Statements

All figures in $000s
Donations 5,8364,8095,803
Goods in kind 398602161
Investment income 341204222
Total revenues 6,5755,6156,186
Program costs 4,4594,5154,108
Administrative costs 195179187
Fundraising costs 1,2291,0801,295
Cash flow from operations 691(159)596
Funding reserves 5,3593,9193,911
Note: Ci reported foreign exchange loss in investment income. Ci included affinity income in donations. Ci included investment income under revenues. Ci reported program, administrative, and fundraising costs gross of amortization to report on a cash basis.

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