World Animal Protection

90 Eglinton Avenue East, Suite 960
Toronto, ON M4P 2Y3
Executive Director: Josey Kitson
Board President: Dominique Bellemare

Charitable Reg. #:12971 9076 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 4/4]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 70 cents are available for programs.

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About World Animal Protection:

Founded in 1980, World Animal Protection (formally known as World Society for the Protection of Animals Canada) is part of a global organization that works in Africa, Asia, Europe, Latin America, and North America to protect animals in four priority areas: animals in the wild, animals in farming, animals in communities, and animals in disasters. World Animal Protection reports that it contributed to improving the lives of more than 3.6 billion animals in F2018.

In its 2015-2020 Global Strategy, World Animal Protection outlines key goals for each priority area. The charity states that by 2020, it will directly save at least 100,000 wild animals and 1 million marine animals. It will also directly benefit at least 5 million animals through its disaster response work and indirectly benefit a further 270 million animals by changing policy at local, national, and non-governmental levels. World Animal Protection also pledges to benefit the lives of at least 50 million dogs by 2020 by persuading governments of the 25 strategically important countries to adopt humane and ethical dog policies and practices.

In F2018, World Animal Protection’s programs for animals in the wild made up 57% of total program spending. The charity reports that it finished microchipping all 116 entertainment bears in Punjab to ensure that no more can enter the trade. It also welcomed 59,327 new people to its Wildlife. Not Entertainers campaign, which protects wild animals from abuse and cruelty.

World Animal Protection’s programs for animals in farming made up 23% of total program spending in F2018. World Animal Protection reports that in F2018, it rallied more than 500,000 people from 10 countries to call for an end to unethical practices related to chickens in KFC’s supply chain.

In F2018, World Animal Protection’s programs for animals in disasters made up 11% of total program spending. The charity reports that it funded a mobile veterinary clinic in F2018, which fed and treated 8,868 wild and domestic animals after Cyclone Ava in Madagascar. It also gave emergency food and minerals to 28,780 animals after floods and severe mudslides in Bolivia.

Programs for animals in communities made up 5% of World Animal Protection’s total program spending in F2018. The charity reports that it vaccinated 4,186 dogs against rabies and neutered 800 in Freetown, Sierra Leone. It also trained 180 teachers from 30 schools in Makueni County and 72 teachers from 15 schools in Freetown on ethical animal treatment.

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Results and Impact

World Animal Protection reports that in F2018, it rescued 13 bears from bear baiting and dancing in Pakistan. It also directly saved more than 460,000 animals from suffering in disasters in 12 countries and protected more than 52 million animals in India through its work with Indian disaster management plans.

The charity helped give nearly 1.6 billion animals better lives through the Business Benchmark for Farm Animal Welfare. This ranking system encourages food companies to improve the welfare of animals they farm.

World Animal Protection convinced 22 travel companies to phase out promoting all cruel wildlife attractions in F2018. At the end of F2018, 226 companies were on its elephant-friendly list.

While Ci highlights these key results, they may not be a complete representation of World Animal Protection’s results and impact.

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World Animal Protection is a ­­­­large charity, with total donations of $4.9m in F2018. Administrative costs are 4% of revenues (excluding investment income) and fundraising costs are 26% of donations. For every dollar donated, 70 cents go to the cause. This is within Ci’s reasonable range for overhead spending. Funding reserves of $4.3m can cover 1.3 years of annual program costs.

­World Animal Protection paid external fundraisers $910k in F2017 to raise $537k for a cost of $1.70 per dollar raised.

This charity report is an update that has been sent to World Animal Protection for review. Changes and edits may be forthcoming.

Updated on July 16, 2019 by Lauren Chin.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 3.8%3.2%3.4%
Fundraising costs as % of donations 26.1%21.1%22.6%
Total overhead spending 29.9%24.2%25.9%
Program cost coverage (%) 127.6%120.2%87.0%

Summary Financial Statements

All figures in $000s
Donations 4,8965,8404,809
Goods in kind 61398602
Investment income (89)341204
Total revenues 4,8686,5795,615
Program costs 3,3784,4574,506
Administrative costs 190196181
Fundraising costs 1,2781,2301,086
Other costs 550
Total spending 4,8515,8875,774
Cash flow from operations 17691(159)
Capital spending 17120
Funding reserves 4,3095,3593,919

Note: Ci included investment income, affecting revenues by ($86k) in F2018, $337k in F2017, and $216k in F2016. Ci included foreign exchange loss, affecting revenues by ($3k) in F2018, $4k in F2017, and ($12k) in F2016.

Salary Information

Full-time staff: 17

Avg. Compensation $69,163

Top 10 staff salary range

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2017

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