World Wildlife Fund

410 Adelaide St. West, Suite 400
Toronto, ON M5V 1S8
President & CEO: Megan Leslie
Board Chair: Lloyd Bryant

Charitable Reg. #:11930 4954 RR0001

STAR RATING

Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 4/5]

✔+

FINANCIAL TRANSPARENCY

Audited financial statements for current and previous years available on the charity’s website.

A

RESULTS REPORTING

Grade based on the charity's public reporting of the work it does and the results it achieves.

n/r

DEMONSTRATED IMPACT

The demonstrated impact per dollar Ci calculates from available program information.

NEED FOR FUNDING

Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.

70%

CENTS TO THE CAUSE

For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 70 cents are available for programs.



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OVERVIEW

About World Wildlife Fund:

World Wildlife Fund Canada is a 4-star rated charity. It has a high results reporting grade and is financially transparent. Its overhead costs are 30% meaning that for every dollar donated, 70 cents go to the cause. This is within Ci's reasonable range.

Founded in 1967, World Wildlife Fund Canada (WWF Canada) aims to protect and restore Earth’s natural environment for future generations. WWF Canada is part of World Wildlife Fund, which is a global organization that operates in nearly 100 countries. WWF Canada conserves the environment by running conservation programs, raising public awareness about environmental issues, and granting money for research. WWF Canada further divides its programs into five areas: wildlife & industry, restoration & regeneration, resilient habitats, global conservation, and conservation science & raising awareness.

In F2021, WWF Canada spent 61% of program and granting costs on conservation programs. In F2021, 15,186 volunteers participated in 929 Great Canadian Shoreline Cleanups. 317,709 native species were planted through the In The Zone program. The Road to Tx2 program restored 11.5 hectares of tiger habitat in Nepal and engaged 483 youth in biodiversity conservation and wildlife conflict reduction training.

In F2021, WWF Canada allocated 24% of program and granting costs to conservation awareness. In F2021, Go Wild School Grants provided funding for 110 school projects and 20 nature kits. The Living Planet @ School and Living Planet @ Campus allowed 38,000 people to attend conservation events and activities.

In F2021, WWF Canada spent 15% of program and granting costs on conservation research and grants. In F2021, the charity granted $1.0 million to Indigenous partner organizations to support conservation initiatives. WWF Canada supported the 1,100-person community of Taloyoak, NU, in developing their winning proposal for the Arctic Inspiration Prize that will create a 85,769 square kilometre protected area. In F2021, WWF Canada also partnered with the University of British Colombia to publish a study proposing 15 strategies that could secure the recovery of 40 species.

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Results and Impact

In F2021, the In The Zone program reported a 25% increase in the number of participants, 60% increase in native species planted, and a 471% increase in native plants sold in Loblaws Garden Centres. The number of Loblaws Garden Centres selling plants also increased by 350%, from 35 to 123.

In F2021, 41,905 kilograms of litter was removed from 1,491 kilometres of shoreline during the Great Canadian Shoreline Cleanup. WWF Canada also reported an 11.3% increase in single-use food and beverage litter collected.

In F2021, WWF Canada published three scientific articles and partnered with the Remote Sensing Lab at McMaster University to create Canada’s first national carbon map. The Living Planet Report was also published and reported a 59% decline in at-risk species as well as a 42% decline in species of global conservation concern from 1970 to 2016.

While Ci highlights these key results, they may not be a complete representation of WWF Canada’s results and impact. This charity is not yet rated on impact (n/r). 

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Finances

World Wildlife Fund Canada had total donations of $18.7m in F2021. Administrative costs are 4% of revenues (excluding investment income) and fundraising costs are 26% of donations. This results in total overhead spending of 30%. For every dollar donated, 70 cents go to the cause, which is within Ci’s reasonable range for overhead spending.

In F2021, WWF Canada has $32.1m in net funding reserves, of which $6.1m is donor endowed. Excluding donor-endowed funds, WWF Canada could cover 148% or roughly 18 months of annual program and granting costs with reserves.  

­WWF Canada used external fundraisers in F2021. It paid external fundraisers $675k to raise $2.1m. This means it cost WWF Canada 32 cents to raise each dollar through external fundraisers.

­Charity Intelligence sent an update of this report to World Wildlife Fund Canada for review. Changes and edits may be forthcoming.

Updated on June 22, 2022 by Angelina Curwin

 

 

Financial Review


Financial Ratios

Fiscal year ending June
202120202019
Administrative costs as % of revenues 4.5%4.6%4.7%
Fundraising costs as % of donations 25.8%22.4%26.6%
Total overhead spending 30.3%27.0%31.3%
Program cost coverage (%) 147.9%133.1%125.7%

Summary Financial Statements

All figures in $000s
202120202019
Donations 18,65021,56720,734
Government funding 1,7342,311914
Business activities (net) 960940989
Investment income 4,8467871,588
Other income 1,5352,0821,358
Total revenues 27,72527,68725,583
Program costs 15,20815,63515,672
Grants 2,6302,9902,376
Administrative costs 1,0331,2351,119
Fundraising costs 4,8104,8265,522
Total spending 23,68124,68624,689
Cash flow from operations 4,0443,001894
Capital spending 7830350
Funding reserves 32,07229,59126,578

Note: Ci included changes in fair value of investments in investment income, affecting revenues by $2.3m in F2021, ($400k) in F2020, and $330k in F2019. Ci reported product sales, events promotions, and fees revenues in business activities. Ci reported income from WWF family in other revenue. 

Salary Information

Full-time staff: 107

Avg. compensation: $98,310

Top 10 staff salary range:

$350k +
0
$300k - $350k
0
$250k - $300k
0
$200k - $250k
1
$160k - $200k
4
$120k - $160k
5
$80k - $120k
0
$40k - $80k
0
< $40k
0

Information from most recent CRA Charities Directorate filings for F2021

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Comments & Contact

Comments added by the Charity:

The following comments have been provided by the charity in response to Ci's 2022 report. Updates may be forthcoming.

World Wildlife Fund Canada (WWF-Canada) is the country’s largest international conservation organization. For more than 50 years we have connected the power of a strong global network operating in 100 countries with on-the-ground conservation efforts across Canada. Our long-term vision is simple: a Canada with abundant wildlife, where nature and people thrive.

But without urgent action, that future is at risk.  Every day, we get closer to crossing an invisible line — one that unlocks a future that is four degrees warmer. The next decade is critical. If we don’t set a path for nature’s recovery, we will continue on an irreversible course toward the destruction of complex ecosystems, severe climate disruption driven by greenhouse gas emissions and the extinction of more than one million species worldwide.  

Regenerate Canada is our bold, 10-year plan to fight the dual crises of biodiversity loss and climate change with one of the best, most effective tools around: nature. We will steward, restore and protect ecosystems that store carbon and provide habitat for wildlife—ensuring at-risk species can recover while reducing greenhouse gas emissions. More specifically, our conservation work will drive towards three goals, designed to get our future back on track:

  • Restore at least one million hectares of habitat
  • Protect and steward at least 100 hundred million hectares of vital ecosystems
  • Reduce carbon emissions by 30 million tonnes

Fiscal year 21 (July 2020 to June 2021) marked the first year of our Regenerate Canada plan in action. WWF-Canada is grateful to our donors, partners and volunteers who, by supporting our conservation work, are helping choose a path to a brighter future.

We were able to invest in our mission while keeping administrative costs fiscally responsible – for every dollar, 70 cents went to the cause. During this period, we invested $17.8 million directly into our conservation work and $5.8 million was spent on fundraising and administration. With a diverse donor base made up of individuals, foundations, government and companies, we have the financial resilience and courage to take the next steps for the future of conservation.

With donors and supporters across the country by our side, we made ambitious plans, set audacious targets and achieved impressive progress. We published crucial reports and funded incredible projects. We took responsibility for reconciliation by supporting Indigenous partners and helping to advance Indigenous-led conservation, where and when requested, with our words, our work and our financial support.

Below are just a few of the ways WWF-Canada’s work—and the incredible support of our donors—helped to Regenerate Canada in the past year:

  • Mapped Canada’s carbon stores with scientists from McMaster University. In the Ring of Fire, we’re supporting Mushkegowuk Council efforts to steward this area of carbon-rich peatlands where a square metre contains about five times as much carbon as an equivalent area of Amazon rainforest!
  • Granted $1,030,604 to Indigenous partner organizations to support Indigenous-led conservation initiatives.
  • Supported the 1,000-person community of Taloyoak, Nunavut, in developing their winning proposal for the $451,000 Arctic Inspiration Prize. Their innovative project addresses food insecurity and is intended to form the management plan for the proposed 85,769 km2 Aviqtuuq Inuit Protected and Conserved Area.
  • Protected sea life from shipping impacts by providing mariners in the Atlantic with a toolkit that identifies high-risk areas and best practices to reduce collisions, underwater noise and other threats to endangered whales.
  • Worked to secure the recovery of species in the Wolastoq/St. John River watershed by developing a “priority threat management” protocol and directing funds to local watershed groups to rebuild riverbanks, restore habitats by removing invasive plants and planting trees, and address instream barriers to migratory fish by building fish ladders.
  • Planted 317,709 native plants through In the Zone and other restoration work, including in southern Ontario and Quebec, and the Wolastoq/Saint John River watershed.
  • Collared elusive snow leopards in Nepal to identify critical habitat and wildlife corridors that need protection.
  • Advocated for No Dumping of harmful vessel discharges in marine protected areas (MPAs).

In the world of conservation, victories aren’t always swift but rather the culmination of years of work by many people and groups working together. Our donors and partners make finding those long-term solutions to some of nature’s biggest challenges possible. Learn more about our impressive track record here.

Financial stewardship is key to achieving our conservation and fundraising goals and fulfilling donor expectations. To do that, we ensure we have a strong internal control environment, effective governance over all operations, and an annual independent audit of our financial records. In addition to our annual report, we keep our donors informed on their efforts to help nature and people thrive through our Living Planet magazine, webinars, Fieldnotes e-newsletter, blogs, Wildlife Wednesdays and stewardship reports.

 

Charity Contact

Website: www.wwf.ca
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 416-489-8800

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Charitable Registration Number: 80340 7956 RR0001