Charity Intelligence

5-157 30 Wellington Street West Commerce Court South, P.O. Box 129
Toronto, ON M5L 1E2
Managing Director: Kate Bahen
Board Chair: Graeme Hepburn

Website: www.charityintelligence.ca
Charitable Reg. #: 80340 7956 RR0001
Sector: Public Benefit
Operating Charity

Charity Rating

[Charity Rating: 4/4]

Donor Accountability

Grade: A-

The grade is based on the charity's public reporting of the work it does and the results it achieves.

Financial Transparency

Audited financial statements for current and previous years available on the charity's website [ Audited financial statement for most recent year ]

Need for Funding

Funding Reserves Program Costs

Spending Breakdown

Cents to The Cause

95¢
75¢
avg
65¢
50¢
2015 2016 2017
For a dollar donated, cents funding the cause after fundraising and admin costs, excluding surplus.

Impact Rating: High

Full-time staff #2

Avg. Compensation $50,334

Top 10 Staff Salary Range

$350k + 0
$300k - $350k 0
$250k - $300k 0
$200k - $250k 0
$160k - $200k 0
$120k - $160k 0
$80k - $120k 1
$40k - $80k 0
< $40k 1
Information from most recent CRA Charities Directorate filings for F2017

About Charity Intelligence:

Founded in 2006, Charity Intelligence Canada (Ci) provides Canadians with information on charities, working to support donors in making impactful giving decisions. Data collected by Ci is used by individual donors, foundations, and corporations. The charity reports that an estimated 73% of donors would give more money if they had access to information reflecting a charity’s results. Ci provides information in the form of charity profiles, charity news reports, and through answering questions from external journalists.

Charity Intelligence Canada’s charity profiles are reports that provide a summary of a charity’s programs and assess its transparency, accountability, need for funding, and cost efficiency. Ci has created profiles on 700 Canadian charities which receive 53% of annual charitable giving in Canada. In F2017, 435 of the reports were updated with current information.

In F2017, the Charity Intelligence website was visited by 247,700 unique users, representing 1% of the Canadian population. Ci webpages were viewed 1.3 million times, of which approximately 85% were charity profile views. Ci posted 33 articles in F2017 including Top 10 Impact Charities, Fort McMurray charity recommendations, Poppy funds for Remembrance Day, and Hurricane Matthew in Haiti recommendations.

Results and Impact: Based on average annual giving by Canadian donors, visitors to Charity Intelligence’s website gave a total of $131.5 million. If Ci influenced 53% of this giving, this represents $69.7 million. Every $1 donated to Ci is used to inform and educate $295 in donations to other Canadian charities, a measure which the charity refers to as its Leverage Factor. Since 2014, Charity Intelligence’s Leverage Factor has increased by 239% from 87.

Research conducted by Dr. Justin Rao of Microsoft Research and Ceren Budak of University of Michigan estimates that the average donor is “wasting” more than 15% of their donations by selecting poorly-run charities instead of high-performing charities. If Ci website visitors are using the information to donate to better charities, 15% of the $69.7 million, or $10.5 million, is “saved” each year.

Financial Review:

Charity Intelligence Canada is a Small charity, with donations of $326k in F2017. Administrative costs are 6% of revenues and fundraising costs are 1% of donations. For every dollar donated, 93 cents go to the cause, falling within Ci’s reasonable range for overhead spending. Charity Intelligence has $62k in funding reserves which could cover program costs for less than three months. This indicates a need for funding.

Financial information updated on June 4, 2018 by Joeyanne Cheung. Profile and donor accountability updated on August 31, 2018 by Madison Kerr. 

Financial Ratios

Fiscal year ending June
201720162015
Administrative costs as % of revenues 5.8%6.2%4.5%
Fundraising costs as % of donations 1.1%1.5%0.8%
Program cost coverage (%) 19.0%13.7%44.2%

Summary Financial Statements

All figures in $s
201720162015
Donations 326,077306,603630,680
Fees for service 26,31537,70729,000
Other income 009,347
Total revenues 352,392344,310669,027
Program costs 212,104258,910188,090
Grants 111,99198,003427,900
Administrative costs 20,35921,36330,089
Fundraising costs 3,5234,5604,927
Cash flow from operations 4,415(38,526)18,021
Funding reserves 61,52148,91483,204
Note: Donor-designated donations are included in revenue calculations. Rent has been allocated to program costs and administrative costs proportionally.

Comments added by the Charity:

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