2010 Winston Park Drive, Suite 500
Oakville, ON L6H 5R7
CEO: Andrew Murie
Board Chair: Susan Steer

Charitable Reg. #:13907 2060 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 2/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 68 cents are available for programs.

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About MADD Canada:

MADD Canada is a 2-star rated charity with reasonable overhead spending and best practice in financial transparency. Its annual report and accountability to donors is above average as seen in the A results reporting grade. Ci has given the charity a low demonstrated impact rating.

Founded in 1989 as Mothers Against Drunk Driving, today MADD Canada’s mission is to stop both alcohol and drug-impaired driving. National statistics from 2014 show that 55% of fatal road crashes involved alcohol and/or drugs. About 1,273 people died in these accidents. MADD Canada educates people on the harm of impaired driving and supports victims of this crime.

Youth awareness programs  were 47% of MADD Canada's program spending in F2021. MADD Canada presented its SmartWheels program 879 times at 279 elementary schools. This presentation uses virtual reality goggles and tablets to teach the dangers of driving impaired. The charity’s programs “The Wish” and “Précipice” were presented 2,751 times at 829 middle and high schools. In F2021, MADD’s newest presentation “Weed Out the Risk” was presented 2,601 times at 602 high schools. MADD awarded bursaries to five post-secondary students affected by impaired driving.

Public education, public awareness, and research represented 42% of total cash spent on programs in F2021. MADD Canada received $14.8m of donated air time allowing for 102,500 service announcements in F2021. The charity's website recorded 340,000 unique page views and distributed a newsletter to 4,800 print recipients and 65,000 electronic recipients. Continuing its long-running red ribbon campaign to promote sober driving during the holiday season, MADD distributed 151,000 red ribbons, 105,000 vehicle decals, 85,000 bookmarks and 1,100 posters across Canada in F2021.

Victim services were 11% of program costs in F2021. MADD Canada had contact with 2,238 victims/survivors by phone, email, and through information packages. In F2021, MADD also hosted a national conference and 50 online support group meetings for victims/survivors of impaired driving. 130 victims/survivors viewed the conference and 325 registered for support groups. 

MADD Canada also focuses on public policy. MADD lobbies for changes to legislation and creates policy and legislative recommendations.

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Results and Impact

Charity Intelligence has given MADD Canada a Low impact rating based on demonstrated impact per dollar spent.

MADD Canada's 2018 study estimated reductions in alcohol-related crash deaths between 1982 and 2014 saved 43,247 lives. During this time period, alcohol related deaths decreased from 60% to 31.5% of all crash deaths.

Key results include MADD’s student survey completed after school presentations. Following presentations, 83% said they were not likely to ride with someone who had consumed alcohol or drugs. 83% said they were very likely to make a plan to get home safe when going out with friends. 95% felt encouraged to make the right decision when it comes to impaired driving.

MADD Canada lobbies for tougher impaired driving laws. With support from MADD, the Alberta government created a new impaired driving legislation. This legislation includes immediate roadside sanctions for drivers over the blood alcohol concentration limit.

MADD’s victim services programming includes a group of volunteers that deliver emotional support to survivors of impaired driving. In F2021, 17 people completed training to become a volunteer.

While Charity Intelligence highlights these key results, they may not be a complete representation of MADD Canada's results. 

Impact Rating: Low

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MADD Canada had cash donations of $8.2m in F2021. Administrative costs are 2% of total revenues and fundraising costs are 30% of cash donations. This results in total overhead spending of 32%. For every dollar donated, 68 cents go to the cause. This falls within Ci’s reasonable range for overhead spending.

MADD’s total revenues and program spending include $14.8m in donated airtime for public service announcements in F2021. These are shown below as donated goods in kind.

MADD Canada has funding reserves of $7.4m. Not including donated air time, the reserves can cover 173% of annual program costs or roughly 20 months.

In F2020 MADD Canada paid external fundraisers $1.9m who collected $3.8m in donations. This means it costs MADD Canada $0.50 to raise $1 using external fundraisers.

This charity report is an update that has been sent to MADD Canada for review. Changes and edits may be forthcoming.

Updated on June 24, 2022 by Angelina Curwin.

Financial Review

Financial Ratios

Fiscal year ending March
Administrative costs as % of revenues 1.9%2.0%1.8%
Fundraising costs as % of donations 29.7%28.9%27.9%
Total overhead spending 31.5%31.0%29.7%
Program cost coverage (%) 172.9%102.9%101.9%

Summary Financial Statements

All figures in $000s
Donations 8,1908,9249,830
Goods in kind 14,84813,11115,480
Government funding 689390223
Fees for service 42114
Lotteries (net) 133151140
Investment income 621(154)189
Other income 8212
Total revenues 24,49222,44525,889
Program costs 4,3036,0246,522
Grants 1149
Donated goods exp 14,84813,11115,480
Administrative costs 448461459
Fundraising costs 2,4302,5812,746
Total spending 22,02922,17825,256
Cash flow from operations 2,463267633
Capital spending 9472206
Funding reserves 7,4426,1996,699

Note: Ci gathered grant figures from the charity’s T3010 CRA filings and backed the amounts out of program costs. Ci removed amortization from program costs. Amortization is mostly related to vehicles used in programs.

Salary Information

Full-time staff: 20

Avg. compensation: $96,945

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2020

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Comments & Contact

Comments added by the Charity:

MADD Canada provided these comments below to a previous profile. Updated comments from the charity may be forthcoming:

MADD Canada is one of the leading charitable organizations on financial transparency. MADD Canada each year puts on its website (madd.ca) its approved budget, audited financial statements and its charitable tax return filed with the Canada Revenue Agency. MADD Canada’s goal each year is to spend 65% of its revenues on its charitable programs and keep its fundraising and administrative expenses below 35%. Some of the information completed by Charity Intelligence Canada (Ci) on MADD Canada requires further details and clarifications.

Average Compensation:

This average compensation formula used by Ci includes both salary and benefit costs. So the reader must be aware that the average compensation in MADD Canada’s case is higher by 18% to reflect the costs of benefits provided by MADD Canada to its employees. The formula used by Ci only averages the 18 full-time employees so the average compensation is much higher than it would be if all MADD Canada staff were included in the formula used by Ci.

Funding Reserves:

MADD Canada’s net assets were $4,017,005 as of March 31, 2018. There are three components that make up MADD Canada’s net assets. One, MADD Canada Chapters and Community Leaders have net assets of $1,406,278. Two, MADD Canada has a Victim Bursary Fund of $492,510 which provides post-secondary scholarships to students whose parent/guardian/sibling were killed in an impaired driving crash. Three, MADD Canada has general operating reserves of $2,118,217.

Charity Contact

Website: www.madd.ca
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 905-829-8805


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Charitable Registration Number: 80340 7956 RR0001