251 Consumers Rd., Suite 601
Toronto, ON M2J 4R3
Executive Director: Lynda Tilley
Board President: John Shelly

Charitable Reg. #:11923 0241 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 5/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 65 cents are available for programs.

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About Moorelands Kids:

Founded in 1912, Moorelands Community Services (Moorelands Kids) offers summer camp and after-school programs for Toronto youth living in poverty to build kids’ confidence, connect them with positive role models, and improve their decision-making skills. Approximately one third of children in Toronto live in poverty and Moorelands Kids focuses on youth from the Thorncliffe Park and Flemingdon Park areas where up to three in every four children live in poverty. In F2019, 2,035 youth and 1,033 families benefited from Moorelands’ programs.

Kids in grades 3-8 can attend Moorelands Kids' summer camp on Kawagama Lake, near Dorset, Ontario. Campers spend six days doing activities including swimming, canoeing, kayaking, arts and crafts, archery, and playing sports. For youth who are in grades 9 or 10, Moorelands Kids offers camp programming with a focus on leadership and teaches skills including emergency first aid, fire building, outdoor cooking, and map reading. The cost per camp session is $1,150 but costs are subsidized depending on family size and income. In F2019, 694 kids attended Moorelands Kids' camp. 57% of the kids were returning campers and 43% were new to camp.

BLAST is an after-school program that runs from September to May, offered to kids in grades 1-5 at schools in Thorncliffe Park and Flemingdon Park communities. BLAST operates from 3:15 to 5:45 on weekdays and daily activities include snack, 50 minutes of exercise, homework help, arts and crafts, science activities, cooperative games, or baking. For kids in grades 6-8, the 9-week LED program offered at three middle schools teaches leadership, problem-solving, and teamwork skills. BLAST is heavily subsidized, with a maximum cost to parents of $125 for five days a week of programs for the whole year. For kids in grades 9-12, the VITAL pre-employment program helps youth learn leadership skills through community engagement and earning volunteer hours. The LED and VITAL programs are both free. In F2019, program enrolment was 149 youth in LED (an increase from 53 in F2018), 145 youth in BLAST, and 31 kids in VITAL.

Moorelands Kids also puts together packages of gifts for children in poor families at Christmas and collects baby supplies for new mothers. In F2019, Moorelands distributed Christmas packages to 956 kids. It also put together 337 baby bundles (a 45% increase from F2018) which social service workers distribute to low-income mothers.

In response to COVID-19, Moorelands Kids moved all after-school and camp programming online to its website, and the material is now being offered as free virtual programs.

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Results and Impact

Moorelands Community Services reports that 92% of camper families stated that their child developed leadership skills they could use in the community, and 92% of campers reported they found a positive role model in a staff member.

Of after-school participants, 100% of VITAL participants demonstrated a notable increase in confidence, 93% parents of kids in BLAST reported that their child used their teamwork and communication skills outside of Moorelands, and 92% of LED participants demonstrated improved decision making skills.

While Ci highlights these key results, they may not be a complete representation of Moorelands Kids’ results and impact.  

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Moorelands Community Services is a Medium-sized charity, with donations of $1.3m in F2019. Administrative costs are 10% of revenues (excluding investment income) and fundraising costs are 24% of donations. This means overhead costs are 35%. For every dollar donated, 65 cents go to the cause. This is just within Ci’s reasonable range for overhead spending.

Moorelands Kids has $1.5m in funding reserves, of which $414k is donor-endowed. This means the charity could operate for nine months using funding reserves. This indicates a need for funding.

This charity report is an update that has been sent to Moorelands Kids for review. Changes and edits may be forthcoming. 

Updated on July 03, 2020 by Eric Jose. Revised November 18, 2020 by Katie Khodawandi.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 10.5%5.4%6.7%
Fundraising costs as % of donations 24.1%20.4%25.6%
Total overhead spending 34.6%25.8%32.3%
Program cost coverage (%) 78.2%99.0%85.8%

Summary Financial Statements

All figures in $s
Donations 1,335,8891,618,8341,351,013
Goods in kind 148,918121,651113,789
Government funding 70,00065,5000
Fees for service 92,79594,831141,713
Business activities (net) 73,60573,13063,097
Investment income 169,140(871)102,592
Other income 6,2245,6415,170
Total revenues 1,896,5711,978,7161,777,374
Program costs 1,433,7481,292,1671,146,703
Administrative costs 180,961106,151112,375
Fundraising costs 322,353330,279345,782
Total spending 1,937,0621,728,5971,604,860
Cash flow from operations (40,491)250,119172,514
Capital spending (88,662)(19,245)29,236
Funding reserves 1,518,6611,631,6441,364,429

Salary Information

Full-time staff: 9

Avg. compensation: $63,183

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2018

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Comments & Contact

Comments added by the Charity:

No comments have been added by the charity.

Charity Contact

Website: www.moorelands.ca
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: (416) 466 9987


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Charitable Registration Number: 80340 7956 RR0001