90 Eglinton Ave. East, Suite 400
Toronto, ON M4P 2Y3
President & CEO: David Morley
Board Chair: Chris Simard

Charitable Reg. #:12268 0572 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

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Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 73 cents are available for programs.

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About UNICEF Canada:

Founded in Toronto in 1955, UNICEF Canada raises funds for the United Nations Children’s Fund (UNICEF)—a UN agency headquartered in New York—and advocates for children’s rights in Canada and abroad. UNICEF Canada's mission is to defend every child's right to grow up safe, healthy, and able to reach their potential. It aims to reach the most vulnerable children in the world’s most inaccessible places and provide life-saving supplies such as vaccines, water pumps, and medication. In F2020, UNICEF Canada provided $41.9m to support UNICEF’s international programs and spent $3.8m on advocacy and research programs in Canada. UNICEF's worldwide budget is US$7 billion in 2020.

In F2020, UNICEF Canada’s three largest program areas were Highest Priority Needs; Education, Water and Sanitation, and Child Protection; and Emergency Response.

Highest Priority Needs represented 38% of program costs in F2020. These projects help provide basic necessities to children in urgent need of assistance. In F2019, UNICEF Canada states that it reached 1,282,477 children with 29,572 life-saving Survival Gifts. The charity’s Survival Gifts catalogue allows donors to purchase items ranging from emergency food rations to vaccine shipments.

Education, Water and Sanitation, and Child Protection made up 30% of program costs. These programs aim to improve access to schooling, clean water, and social services for children around the world. In F2020, UNICEF Canada reports that it reached 261 million children through its education programs. In Uganda, it supplied 70 water pumps and built 14 new facilities to help reopen schools safely. These schools helped 13,859 students, including 6,014 girls, learn during the covid-19 pandemic.

Emergency Response programs were 13% of program costs. UNICEF Canada’s top three emergency response programs in F2020 were the covid-19 pandemic, the Yemen humanitarian crisis, and the Lebanon explosions. In Lebanon, the charity states that it provided information to 3 million people on safe practices during covid-19.

The remaining 19% of program costs included Canadian Advocacy and Research (12%) and Health, Nutrition, and HIV/AIDS (7%). UNICEF Canada reports that it engaged 850 Canadian youth in F2020. During the year, it also reached 74.8 million women and children through healthcare services, such as tetanus vaccines and maternal health services.

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Results and Impact

Following the Beirut explosions in August 2020, UNICEF Canada states that it recovered and transferred 1.7 million vaccines to secure locations. It also provided more than 73.7 million people with water, sanitation, and hygiene supplies in F2020.

While Ci highlights these key results, they may not be a complete representation of UNICEF Canada’s results and impact.

Charity Intelligence has given UNICEF a Fair impact rating based on demonstrated impact per dollar spent.

Impact Rating: Fair

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UNICEF Canada is a Major 100 charity, one of Canada’s largest charities, with $48.2m in donations in F2020. It also received $10.6m in government funding, representing 17% of total revenues. Administrative costs are 3% of revenues and fundraising costs are 23% of donations. This results in total overhead spending of 27%. For every dollar donated, 73 cents go to the cause. This is within Ci’s reasonable range for overhead spending. UNICEF Canada was previously outside of this reasonable range. However, its fundraising ratio decreased in F2020 mainly due to increases in donations by 47%.

In its financial statements, UNICEF Canada reports that it received $1.9m in F2020, $3.7m in F2019, and $2.4m in F2018 from UNICEF for fundraising activities.

UNICEF Canada has $13.6m in total funding reserves. Using its funding reserves, the charity can cover 30% or between three and four months of annual program and grant costs.

According to its annual filing with the Charities Directorate, UNICEF Canada used external fundraisers in F2020. It paid $3.6m to raise $8.7m, at a cost of $0.42 per dollar raised.

Charity Intelligence has sent this update to UNICEF Canada for review. Changes and edits may be forthcoming.

Updated on June 2, 2021 by Eric Zhao.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 3.3%5.0%4.4%
Fundraising costs as % of donations 23.4%37.2%33.1%
Total overhead spending 26.6%42.2%37.5%
Program cost coverage (%) 29.7%49.9%68.7%

Summary Financial Statements

All figures in $000s
Donations 48,20032,82930,172
Government funding 10,5782,0481,313
Business activities (net) 268292456
Other income 2,0413,8622,577
Total revenues 61,08839,03034,519
Program costs 3,7714,3593,679
Grants 41,90822,00017,505
Administrative costs 1,9841,9611,504
Fundraising costs 11,25812,2159,987
Total spending 58,92140,53532,676
Cash flow from operations 2,167(1,505)1,843
Capital spending 16553756
Funding reserves 13,57013,14214,551

Note: Ci reported product sales net of expenses in business activities. This affected revenues and expenses by ($31k) in F2020, ($51k) in F2019, and ($43k) in F2018. To report on a cash basis, Ci reported amounts received from UNICEF during the year rather than amounts recognized as revenue. This is reported above in other income. This affected total revenues by ($58k) in F2020, $92k in F2019, and $161k in F2018. Ci adjusted grants to UNICEF by changes in amounts payable to UNICEF. This affected total expenses by ($2.1m) in F2020, $2.1m in F2019, and ($1.6m) in F2018. Ci removed amortization on a pro-rata basis from program, administrative, and fundraising costs.

Salary Information

Full-time staff: 73

Avg. compensation: $95,346

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2020

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Comments & Contact

Comments added by the Charity:

The following comment was added to a previous profile update. New comments may be forthcoming.

UNICEF is the world’s farthest-reaching humanitarian organization for children. Across more than 190 countries and territories, and in the world’s toughest places, we work tirelessly to help children survive and have the chance of a better future. We put children at the centre of all that we do, which means UNICEF helps children regardless of race, religion or politics. UNICEF defends every child’s right to a childhood, so they can grow up safe, healthy and able to reach their potential.

As part of the UN family, UNICEF has special status in countries where we deliver programs, enabling us to do more to help children. This means that all our initiatives are scalable and many are adopted by host governments, creating a large multiplier effect for Canadian donor dollars as governments invest more in support services for children. Our core priority areas are education, health and nutrition, protection, water, and sanitation & hygiene.

Our ability to work effectively with partners allows UNICEF to work in countries other organizations cannot access. Vaccines are one of the simplest, most cost-effective and most successful ways to save children’s lives. We’re working to completely rid the world of diseases like polio and maternal and neonatal tetanus. 

In 2019, we provided humanitarian assistance in 281 emergencies in 96 countries, including natural disasters and armed conflicts. During major crises, we are the lead organization for water, sanitation and hygiene, nutrition and co-lead on education, ensuring emergency response efforts meet stringent standards and are coordinated to ensure the most effective deployment of resources. Our logistics capacity is unrivalled, anchored by the world’s largest humanitarian warehouse, in Copenhagen, giving us the ability to quickly deploy life-saving materials around the world.

UNICEF is the largest collector of data on children, making us a global expert on all aspects of being a child. And we are in countries for the long run—before, during and after an emergency — making our ability to mobilize quickly and achieve impact second to none. We are also the only organization named in the United Nations Convention on the Rights of the Child.

While UNICEF is part of the UN system, we rely entirely on voluntary donations. To learn more about UNICEF and the opportunities to support children around the world, please visit unicef.ca or call 1-800-308-3248.

Charity Contact

Website: www.unicef.ca
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2020 Funding to UNICEF 

Tel: 1-800-567-4483


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Charitable Registration Number: 80340 7956 RR0001