Penny Appeal Canada

55 Village Centre Place
Mississauga, ON L4Z 1V9
CEO: Talha Ahmed
Director: Dr. Aleem Hussain

Charitable Reg. #:82750 2741 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 3/5]



Audited financial statements for current and previous years available on the charity’s website.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 49 cents are available for programs.

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About Penny Appeal Canada:

Penny Appeal Canada is an average, 3-star rated charity with an above-average results reporting grade. The charity has high fundraising costs leading to overhead spending outside of Charity Intelligence's reasonable range.

Founded in 2005, Penny Appeal Canada is an international development Muslim charity working to break the cycle of poverty by providing long-term sustainable food, water, and education solutions. The charity is the Canadian arm of Penny Appeal UK. The charity operates emergency support, short-term relief, and longer-term sustainable interventions in Canada, Africa, and the Middle East. With its affiliate teams, the charity operates programs in over thirty countries. 

International Programs accounted for 67% of program spending (excluding donated goods used in programs) in F2021. The charity constructed 229 wells and 15 rainwater harvesting systems in six countries in F2021. Penny Appeal Canada provided 2,826 covid-19 testing kits, 233 meals, 233 food packs, and ten ambulance kits as part of its emergency response to the conflict in Palestine. Penny Appeal Canada also operates a child sponsorship program. In F2021, the charity sponsored 1,100 orphans. Penny Appeal Canada provided education, school supplies, and food packs to orphaned children aged 4-15 in Pakistan.

Domestic Programs accounted for the remaining 33% of program spending (excluding donated goods used in programs) in F2021. Throughout Ramadan, the charity served Muslim families in need with Ramadan grocery hampers and iftar meals. The charity reports that it provided 6,688 meals and 400 food hampers to 400 households. The charity also operates a program called Coding for Champions in Toronto. The charity distributed laptops and conducted a coding program for 144 disadvantaged students in the Toronto District School Board. 

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Results and Impact

In response to the covid-19 pandemic, Penny Appeal Canada launched an emergency response in the Middle East and North Africa in F2021. The charity distributed 6,080 emergency food kits and 2,230 water purification emergency kits. The charity provided 300 food packs and 100 food vouchers in South Africa to 2,450 beneficiaries.

Within Canada, the charity operated a mobile food delivery program for homeless individuals in Toronto. The charity reports that it distributed 2,600 meals in F2021 as part of this initiative.

While Ci highlights these key results, it may not be a complete representation of Penny Appeal Canada's results and impact.

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The F2020 financial information refers to a nine-month stub year from April 1, 2020 to December 31, 2020.

Penny Appeal Canada received its official charity registration status with the Charities Directorate in June 2005. However, according to its audited financial statements, Penny Appeal Canada began operations in April 2019. 

Penny Appeal Canada's most recent audited financial statements are dated August 2, 2022. Charities have six months to complete their audited financial statements. With a December year-end, Penny Appeal Canada's audited financials should be signed off before June 30, 2022.

Penny Appeal Canada received $6.9m in Canadian donations and $7.2m in gift in kind donations in F2021. This is a significant increase from F2020 (nine-month stub) where the charity received $2.4m in cash donations and $13k in gift in kind donations. This represents a 284% increase in cash donations and and 555% increase in gift in kind donations from F2020 to F2021.

The charity received an operational grant of $1.1m in F2021 from Penny Appeal UK. Ci has reported this grant as an international donation.  Administrative costs are 5% of revenues, and fundraising costs are 46% of cash donations. This results in total overhead spending of 51%. For every dollar donated, 49 cents go to the cause. This falls outside Ci’s reasonable range for overhead spending.

In addition to reported salary information, Penny Appeal Canada spent $950k on professional and consulting fees in F2021. Compensation figures for staff do not include these consulting fees.

Penny Appeal Canada has $1.1m in funding reserves, which can cover one month of annual program costs.

Charity Intelligence has sent this new charity profile to Penny Appeal Canada for review. Changes and edits may be forthcoming.

Updated on August 9, 2022 by Ann Lei.

Financial Review

Financial Ratios

Fiscal year ending December
Administrative costs as % of revenues 5.4%5.9%9.9%
Fundraising costs as % of donations 45.7%33.1%50.1%
Total overhead spending 51.1%39.0%60.0%
Program cost coverage (%) 22.1%50.4%27.8%

Summary Financial Statements

All figures in $000s
Donations 6,9112,435768
International donations 1,0691,495702
Goods in kind 7,213130
Total revenues 15,1943,9431,470
Program costs - International 3,3921,424702
Program costs - Canada 1,6621,465227
Donated goods exp 7,213130
Administrative costs 823233145
Fundraising costs 3,157807385
Total spending 16,2473,9421,458
Cash flow from operations (1,053)111
Capital spending 8670
Funding reserves 1,1181,457259

Note: Ci backed out amortization of capital assets from program, administrative, and fundraising costs on a pro-rata basis. Ci backed out donated gifts in kind from international programs and reported it separately as donated goods used in programs. 

Salary Information

Full-time staff: 17

Avg. compensation: $45,341

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2021

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Comments & Contact

Comments added by the Charity:

Penny Appeal Canada also received over $7M of Gift In Kind donations which was distributed in various countries during the year to combat the ongoing COVID-19 global pandemic.  This number is not reflected in this report.  After adding in this number, the percentage of each dollar donated to a cause goes up to 71.9%.  For further information, please visit our website.

Charity Contact

This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 1-855-880-4141


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Charitable Registration Number: 80340 7956 RR0001