Link Charity Canada Inc.

101-334 Donlands Ave
Toronto, ON M4J 3R9
CEO: Rob Ennema
Board Chair: Harry Houtman

Charitable Reg. #:88804 7826 RR0001


Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 3/5]


Audited financial statements available only upon request.



Grade based on the charity's public reporting of the work it does and the results it achieves.



The demonstrated impact per dollar Ci calculates from available program information.


Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.



For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 99 cents are available for programs.

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About Link Charity Canada Inc.:

Founded in 1998, Link Charity Canada (Link) aims to be the link between donors and their charities. Link offers services and guidance in gift planning for individuals and their companies. The charity reports it provides a way for Canadian donors to save money while giving to charity. Link offers long-term ways to give, some of which give income back to the donor to any Canadian charity or charities. 

In F2020, Link granted $17.5m to 862 donor-directed charities. The top four grantees in F2020 were Foundation Office ($2.4m), Hope and Healing ($902k), World Renew ($870k), and Charitable Gift Funds Canada Foundation ($772k). The information was found using the charity’s T3010.

Link Charity’s giving options allow donors to donate shares, mutual funds, RRSPs, or life insurance policies to any charity of the donor's choosing. Link reports that most charities do not have brokerage accounts or abilities to accept these types of donations. As a result, Link is able to process the donations and give cash to the charity. Link offers charitable annuities, which pay back annual income to the donor on a principal payment. Once the donor has passed away, the principle is given to a charity of their choosing. Link Charity reports it is the number one distributor of charitable annuities Canada-wide.

Link also has a charitable loan program, which is similar to a GIC. The donor receives both annual income and the principle amount at the end of a term. The additional investment income is donated to the donor's specified charity. 


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Results and Impact

Charity Intelligence did not find any quantified outcomes reported on Link Charity Canada's website. This charity is not yet rated on impact (n/r).  


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Link Charity Canada has donations of $16.5m in F2020. Administrative costs are 1% of revenues (less investment income) and fundraising costs are 0.2% of donations. This results in total overhead spending of 1%. For every dollar donated, 99 cents go to the cause. This is outside of Ci’s reasonable range for overhead spending. Typically, cents to the cause over 95 cents are outside of this range due to lack of disclosure. However, this likely does not raise concerns about understated overhead costs as Link Charity is not a typical intermediary or operating charity. 

Link Charity Canada has $47.5m in total funding reserves. The charity can cover 271% or around 2 years and 9 months of annual program costs with its existing reserves.

Link's funding reserves earned an investment loss of $6.5m in F2020. This represents an annual return on investment of -12% compared with investment returns of 6% in F2019. As of F2020, the charity holds its investments in stocks (30%), mortgages (16%), trusts (13%), and other (41%). 

This new charity report has been sent to Link Charity Canada for review. Changes and edits may be forthcoming.  

Created on August 10, 2021 by Brenleigh Jebb.  


Financial Review

Financial Ratios

Fiscal year ending June
Administrative costs as % of revenues 0.9%0.9%0.9%
Fundraising costs as % of donations 0.2%0.3%0.2%
Total overhead spending 1.2%1.2%1.1%
Program cost coverage (%) 271.0%435.6%316.6%

Summary Financial Statements

All figures in $000s
Donations 16,49910,04110,118
Fees for service 338324299
Investment income (6,705)2,8154,444
Other income 6,2757,8644,433
Total revenues 16,40821,04419,294
Program costs 575972
Donor-designated donations 17,48412,24115,636
Administrative costs 216170128
Fundraising costs 372722
Other costs 3,4264,6672,826
Total spending 21,21917,16318,684
Cash flow from operations (4,811)3,881610
Funding reserves 47,53953,58549,726

Note: Ci reported revenues from annuities, charity loans, fund transfers and expenses relating to them in other income and costs. Link Charity Canada does not report total administrative and fundraising costs. Ci allocated individual line items as deemed appropriate. Ci reported program costs from the charity's T3010 filing with the CRA and backed out the amounts from administrative costs. 

Salary Information

Full-time staff: 3

Avg. compensation: $41,971

Top 10 staff salary range:

$350k +
$300k - $350k
$250k - $300k
$200k - $250k
$160k - $200k
$120k - $160k
$80k - $120k
$40k - $80k
< $40k

Information from most recent CRA Charities Directorate filings for F2020

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Comments & Contact

Comments added by the Charity:

No comments have been added by the charity.

Charity Contact

This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 1-800-387-8146


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Charitable Registration Number: 80340 7956 RR0001