2 Carlton Street, East Mezzanine
Toronto, ON M5B 1J3
President & CEO: Anthony Wilson-Smith
Board Chair: Stephen Smith

Charitable Reg. #:88543 4720 RR0001

STAR RATING

Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 1/5]

FINANCIAL TRANSPARENCY

Audited financial statements available only through official request for information from Charities Directorate.

F

RESULTS REPORTING

Grade based on the charity's public reporting of the work it does and the results it achieves.

n/r

DEMONSTRATED IMPACT

The demonstrated impact per dollar Ci calculates from available program information.

NEED FOR FUNDING

Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.

27%

CENTS TO THE CAUSE

For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 27 cents are available for programs.



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OVERVIEW

About Historica Canada :

Historica Canada is a 1-star charity. It is not financially transparent and has an F results reporting grade, which is below average, which means that it provides very little information on its programs. For every dollar donated to the charity, 27 cents are available to go to the cause, which is outside of Ci's reasonable range. Before you give, read Charity Intelligence's report. 

Founded in 2009, after the Historica Foundation of Canada and the Dominion Institute merged to form the now Historica Canada (HC). Historica Canada aims to increase awareness of Canadian history and citizenship through four programs: Citizenship Challenge, Heritage Minute, Memory Project, and Canadian Encyclopedia. The charity does not provide a breakdown of its spending on its programs.

Citizenship Challenge: The Citizenship Challenge is a mock citizenship exam to test Canadian knowledge. The Citizenship Challenge reached an audience of more than 1.3 million people since its founding.

Heritage Minutes: Heritage minutes is a collection of one-minute films that re-enact stories about important people or events in Canadian history. Historica Canada currently has 98 episodes available, including one new addition in 2023.

Memory Project: Memory project arranges veterans and Canadian Forces members to share their stories of military service at school and community events across Canada. The charity reports its speakers reached more than three million since 2001.

The Canadian Encyclopedia: The Canadian Encyclopedia is an online database that provides historical information on Canada. The charity reports it is the only established national encyclopedia of its kind in the world. Historica Canada states it offers the largest collection of authored, accurate, and updated articles on Canada’s history and culture. To date, the Encyclopedia’s collection contains more than 24,000 articles by 5,000 authors.

 

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Results and Impact

Charity Intelligence was unable to find any quantified outcomes on Historica Canada's website. This may not be a complete representation of Historica Canada's results and impact. 

Historica Canada is not yet rated for demonstrated impact (n/r).

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Finances

Historica Canada received $2.3m in donations in F2022 and $3.5m in government funding. Government funding represents 60% of total revenue. Historica Canada’s administrative costs are 36% of revenues (excluding investment income) and its fundraising costs are 37% of donations. This results in total overhead spending of 73%. For every dollar donated to the charity, 27 cents are available to go to the cause, which is outside of Ci’s reasonable range.

Historica Canada has $23.8m in reserve funds. With its reserve funds, it can cover 770%, or seven years and eight months of its annual program costs.

Historica Canada paid $625k to raise $1.2m through external fundraisers’ telemarketing campaigns in F2022. In other words, for every dollar fundraised, 53 cents were paid to external fundraisers. For donors who focus on cents to the cause, it is cheaper to donate directly through the charity’s website.

This charity report is an update that has been sent to Historica Canada for review. Changes and edits may be forthcoming.

Updated on June 15, 2023 by Liam Chapleau

Financial Review


Financial Ratios

Fiscal year ending March
202220212020
Administrative costs as % of revenues 36.1%24.4%13.8%
Fundraising costs as % of donations 36.8%29.7%36.7%
Total overhead spending 72.8%54.2%50.5%
Program cost coverage (%) 769.8%409.6%183.4%

Summary Financial Statements

All figures in $000s
202220212020
Donations 2,3072,7482,913
Government funding 3,4724,7756,978
Fees for service 001,816
Investment income (167)290
Other income (1,054)200202
Total revenues 4,5587,75111,909
Program costs 3,0914,5068,672
Administrative costs 1,7051,8861,641
Fundraising costs 8488171,069
Total spending 5,6447,21011,383
Cash flow from operations (1,086)542526
Capital spending 2439189
Funding reserves 23,79518,45615,903

Note: The charity did not provide a breakdown of government and donor deferred contributions. As such, Ci accounted for deferred contributions within other revenue, impacting revenue by ($1.1m) in F2022, $147k in F2021, and ($43k) in F2020. Similarly, the charity did not differentiate donor- and board-endowed funds and therefore could not adjust the reported funding reserves accordingly. 

Salary Information

Full-time staff: 18

Avg. compensation: $105,809

Top 10 staff salary range:

$350k +
0
$300k - $350k
1
$250k - $300k
1
$200k - $250k
1
$160k - $200k
0
$120k - $160k
2
$80k - $120k
4
$40k - $80k
1
< $40k
0

Information from most recent CRA Charities Directorate filings for F2022

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Comments & Contact

Comments added by the Charity:

Charity Contact

Website: www.historicacanada.ca
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 416-506-1867

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