Nature United
STAR RATINGCi's Star Rating is calculated based on the following independent metrics: |
✔+
FINANCIAL TRANSPARENCY
Audited financial statements for current and previous years available on the charity’s website.
B
RESULTS REPORTING
Grade based on the charity's public reporting of the work it does and the results it achieves.
n/r
DEMONSTRATED IMPACT
The demonstrated impact per dollar Ci calculates from available program information.
NEED FOR FUNDING
Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.
83%
CENTS TO THE CAUSE
For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 83 cents are available for programs.
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OVERVIEW
About Nature United:
Nature United is a 4-star charity with an average results reporting grade. Its funding reserves are within Ci’s reasonable range and can cover less than one month of annual program costs. For every dollar donated to Nature United, 83 cents are available to go to the cause, which is within Ci’s reasonable range.
Nature United is the Canadian affiliate of The Nature Conservancy, the world’s largest conservation charity, which is based in the U.S. Nature United and The Nature Conservancy are separate from Nature Conservancy Canada (NCC) and are not affiliated with NCC. The Nature Conservancy provides the majority of Nature United’s donations, accounting for 87% of total donations in F2025.
Founded in 2014, Nature United's vision is for a sustainable Canada where nature supports healthy communities and a strong economy. It works to address climate change, biodiversity loss and the decline of Canada’s lands and waters. The charity reports that nature-based sectors (agriculture, forestry, fisheries) have grown 0.3% slower year-over-year than the rest of Canada’s economy over the past 25 years. One of its studies also predicts that 87 of 89 staple B.C. fisheries will decline by 2050. Nature United found that better farming practices could cut emissions by 37.4 Mt of CO2e annually, equivalent to removing more than eight million gas-powered cars from the road.
Nature United has five main program areas: Climate Change, Indigenous-Led Conservation, Sustainable Agriculture, Policy and Practice, and Global Solutions. In F2025, it spent $38.0m on its programs and grants.
Climate Change focuses on using nature-based solutions to help address climate change. Nature United recognized tree planting as an important conservation tool, but realized there was limited guidance on where trees should be planted in Canada. In F2025, the charity published research on the best places to plant trees and created an interactive map to help identify these areas. The tool shows where trees can provide the greatest climate, biodiversity and community benefits. It received more than 300 visits during the year.
Indigenous-Led Conservation aims to support Indigenous Nations and groups in leading conservation work. In F2025, Nature United supported 51 Indigenous Nations and Indigenous-led groups. Its YOLO (Youth on the Land Opportunities) network supports more than 400 practitioners and 20 youth programs across Canada by helping Indigenous youth connect with land-based learning and cultural knowledge. Nature United also compiled more than 120 resources for youth on-the-land programs.
Sustainable Agriculture focuses on helping farmers use more sustainable practices while improving farm profits. The charity reports that while sustainable agriculture has been shown to improve profit margins by as much as 30 per cent, producers won’t see those gains until the fifth or sixth year of practice, leading many farmers to delay or avoid making the transition. Nature United works to address this barrier by testing sustainable practices in real-world farm settings and developing financial incentives to help farmers manage the transition. In F2025, it launched its first Model Farm Network in Saskatchewan, with more than 16,000 hectares enrolled. It also launched four research projects and engaged more than 70 stakeholders through farm events.
Policy and Practice works to improve conservation policy through advocacy. In F2025, Nature United supported two new government announcements, including a Nature Agreement in the Northwest Territories and progress toward a Nature Agreement in Manitoba. Nature United also supported the Great Bear Sea conservation initiative, which aims to protect 10 million hectares of marine ecosystem.
Global Solutions focuses on linking Nature United’s work to its global affiliate. In F2025, the global network supported more than 100 marine conservation projects. It also helped protect more than 125 million hectares of land around the world.
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Results and Impact
Nature United has advocated for stronger conservation policies and partnerships over the past several years. This work contributed to two key conservation outcomes in F2025 in the Northwest Territories and Manitoba. Both efforts bring Indigenous, federal and provincial or territorial governments together to protect nature and support local communities.
Northwest Territories: A new Nature Agreement will support the territory’s conservation goals and the NWT: Our Land for the Future initiative. The initiative combines federal and private funding to provide long-term support for locally identified conservation priorities. It aims to protect lands and waters while creating jobs and economic opportunities for communities across the territory.
Manitoba: A Memorandum of Understanding was signed as an early step toward a Nature Agreement planned for 2026. It brings federal, provincial and Indigenous partners together to identify shared priorities for protecting forests, rivers and wildlife.
Charity Intelligence has not yet rated Nature United on impact. This shows as n/r and does not affect its star rating. While Ci highlights these key results, they may not be a complete representation of the charity’s results and impact.
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Finances
Nature Canada’s audited financial statements follow line-item costing, which is not a best practice. This means its expenses are not clearly defined between program, administrative, and fundraising categories.
The charity had total revenues of $36.8m in F2025. It received $11.2m in Canadian donations, representing 30% of revenue and $24.3m from The Nature Conservancy (recorded as international donations), equal to 66% of revenue. It also received $1.2m in fees for service from The Nature Conservancy, equal to 3% of revenue.
Nature United spent $38.0m on its programs and grants. The charity recorded a deficit of $4.9m in F2025, meaning it drew on its reserves to fund operations.
Administrative costs were $2.5m, representing 7% of revenue (excluding investment income). The charity spent $1.1m on fundraising, equal to 10% of donations. Total overhead spending was 17%. For every dollar donated to Nature United, 83 cents are available to go to the cause. This is within Ci’s reasonable range.
The charity held $2.9m in reserve funds (cash and investments) in F2025. These reserves can cover less than one month of annual program costs. This is within Ci’s reasonable range.
This is a charity update that has been sent to Nature United by Neela Jalilian on August 17, 2026.
Financial Review
Fiscal year ending June
|
2025 | 2024 | 2023 |
|---|---|---|---|
| Administrative costs as % of revenues | 6.8% | 8.5% | 22.2% |
| Fundraising costs as % of donations | 9.9% | 7.0% | 42.3% |
| Total overhead spending | 16.7% | 15.5% | 64.5% |
| Program cost coverage (%) | 7.5% | 37.6% | 17.9% |
Summary Financial StatementsAll figures in $000s |
2025 | 2024 | 2023 |
|---|---|---|---|
| Donations | 11,211 | 11,813 | 2,333 |
| International donations | 24,314 | 15,354 | 4,879 |
| Fees for service | 1,230 | 1,033 | 910 |
| Investment income | 19 | 87 | 0 |
| Total revenues | 36,774 | 28,288 | 8,121 |
| Program costs - International | 272 | 525 | 431 |
| Program costs - Canada | 6,069 | 9,145 | 3,841 |
| Grants | 31,697 | 9,537 | 2,638 |
| Administrative costs | 2,514 | 2,382 | 1,806 |
| Fundraising costs | 1,107 | 831 | 986 |
| Total spending | 41,658 | 22,420 | 9,701 |
| Cash flow from operations | (4,884) | 5,868 | (1,580) |
| Capital spending | 0 | 0 | 0 |
| Funding reserves | 2,864 | 7,224 | 1,237 |
Note: 1. Deferred Contributions: Ci adjusted for deferred contributions in donations. This affected revenues by ($6.3m) in F2025, $7.4m in F2024, and ($485k) in F2023. 2. Nature Conservancy Contributions Receivable: Ci removed contributions receivable from the Nature Conservancy from donations. This affected revenues by ($1.4m) in F2025, ($918k) in F2024, and ($1.6m) in F2023. 3. Other Contributions Receivable: Ci removed other contributions receivable from donations, affecting revenues by $3.5m in F2025, ($1.2m) in F2024, and $13k in F2023. 4. Use of T3010: Ci used the charity’s T3010 filing with the CRA to report program, administrative, and fundraising costs. The total expenses reported on the T3010 differed from the total expenses reported in the charity’s audited financial statements. Ci included a plug in grants to reconcile the two expense totals. This affected grants by ($25k) in F2025, $13k in F2024, and ($40k) in F2023. 5. Change in Grants Payable: Ci included the change in grants payable in grants, affecting expenses by ($239k) in F2025, ($35k) in F2024, and $68k in F2023.
Salary Information
$350k + |
0 |
$300k - $350k |
1 |
$250k - $300k |
1 |
$200k - $250k |
5 |
$160k - $200k |
3 |
$120k - $160k |
0 |
$80k - $120k |
0 |
$40k - $80k |
0 |
< $40k |
0 |
Information from most recent CRA Charities Directorate filings for F2025



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Comments & Contact
Comments added by the Charity:
Charity Contact
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