World Wildlife Fund Canada

Sector: Environment
Operating Charity
410 - 245 Eglinton Ave. East
Toronto, ON M4P 3J1
President & CEO: David Miller
Board Chair: Sonja Bata

Charitable Reg. #: 11930 4954 RR0001

About World Wildlife Fund Canada:

The Canadian affiliate of one of the world's largest environmental organizations, WWF Canada was founded in 1967. WWF Canada's operations are integrated into the international WWF network and priorities. Funds raised in Canada primarily support projects in Canada or international efforts where Canada has a leadership role to play. Funds flow both ways: in F2014 WWF Canada received $2.8m in allocations from other members of the WWF "family" to support Canadian projects. At the same time, WWF Canada paid $1.5m in fees to WWF International to support the global organization. Key priorities and projects in Canada include sustainable fisheries and marine spatial planning, Arctic conservation and adaptation, climate adaptation and mitigation and healthy freshwater. For F2014, conservation program spending was allocated 34% to the Arctic, 6% to climate & energy, 17% to oceans, 8% to fresh water, 5% to footprint reduction, 24% to conservation science & awareness raising, and 6% to global conservation.

Financial Review:

The F2014 funding reserves of $25.7m cover the annual program costs 1.4 times. Administrative costs are 4% of revenues and fundraising costs are 25% of donations.

This charity report is an update that is being reviewed by WWF Canada. Changes and edits may be forthcoming.

Updated on August 10, 2015 by Rohan Bhargava

Financial Ratios

Fiscal year ending June
Administrative costs as % of revenues 3.7%3.9%4.4%
Fundraising costs as % of donations 25.3%25.3%30.0%
Program cost coverage (%) 141.1%136.8%111.4%

Summary Financial Statements

All figures in $000s
Donations 20,01218,94718,396
Government funding 262172221
Business activities (net) 1,4541,8722,005
Investment income 506485533
Other income 2,8082,7532,334
Total revenues 25,04224,22923,489
Program costs 14,67414,48416,118
Grants 3,5272,4161,350
Administrative costs 9069191,016
Fundraising costs 5,0704,7935,511
Cash flow from operations 8651,617(506)
Funding reserves 25,67423,11119,467
Note: International donations amounting to $2.8m in F2014 and F2013 each and $2.3m in F2012 are included under other income and are excluded from fundraising ratio.

Comments added by the Charity:

At WWF, our job is to create solutions to the biggest conservation challenges of our time. But  that work is only possible with the support of Canadians.  Our 2012 Annual Review is available online at  In our 2012 review we not only highlight conservation advancements, but also explain how we achieve our results:  through innovation, science, and partnership and by building global solutions that are anchored in our communities.

Charity Rating

[Charity Rating: 4/4] ;

Social Results Reporting

Grade: A

The grade is based on the charity’s public reporting of the work it does and the results it achieves.

Financial Transparency

Audited financial statements for current and previous years available on the charity's website [ Audited financial statement for most recent year ]

Program Cost Coverage

Funding Reserves Program Costs

Spending Breakdown

Full-time staff #124

Avg. Compensation $79,067

Top 10 Staff Salary Range

$350k + 0
$300k - $350k 0
$250k - $300k 0
$200k - $250k 1
$160k - $200k 1
$120k - $160k 6
$80k - $120k 2
$40k - $80k 0
< $40k 0
Information from most recent CRA Charities Directorate filings for F2014