About World Wildlife Fund Canada:

The Canadian affiliate of one of the world's largest environmental organizations, WWF Canada was founded in 1967. WWF Canada's operations are integrated into the international WWF network and priorities. Funds raised in Canada primarily support projects in Canada or international efforts where Canada has a leadership role to play. Funds flow both ways: in F2012 WWF Canada received $2.3m in allocations from other members of the WWF "family" to support Canadian projects. At the same time, WWF Canada paid $1.6m in fees to WWF International to support the global organization. Key priorities and projects in Canada include sustainable fisheries and marine spatial planning, Arctic conservation and adaptation, climate adaptation and mitigation and healthy freshwater. For 2012, conservation program spending was allocated 23% to the Arctic, 10% to climate & energy, 19% to oceans, 11% to fresh water, 10% to footprint reduction, 25% to conservation science & awareness raising, and 3% to global programs.

The following is a breakdown of program spending in F2012: conservation 65%, research 8%, education & communication 21%, advocacy 1% and fees paid to WWF International to support programs 5%.

Financial Review:

The charity is in a strong financial position, with total reserves of $19.5m supporting annual program expenses of $17.5m. However, a good portion of these funds ($10.8m) are endowment funds. Administrative costs are reported as 4% of revenues and fundraising costs 30% of Canadian donations.