World Wildlife Fund Canada

Sector: Environment
Operating Charity
410-245 Eglinton Ave. E
Toronto, ON M4P 3J1
President & CEO: vacant
Board Chair: Roger Dickhout

Charitable Reg. #: 11930 4954 RR0001

About World Wildlife Fund Canada:

The Canadian affiliate of one of the world's largest environmental organizations, WWF Canada was founded in 1967. WWF Canada's operations are integrated into the international WWF network and priorities. Funds raised in Canada primarily support projects in Canada or international efforts where Canada has a leadership role to play. Funds flow both ways: in F2012 WWF Canada received $2.3m in allocations from other members of the WWF "family" to support Canadian projects. At the same time, WWF Canada paid $1.6m in fees to WWF International to support the global organization. Key priorities and projects in Canada include sustainable fisheries and marine spatial planning, Arctic conservation and adaptation, climate adaptation and mitigation and healthy freshwater. For 2012, conservation program spending was allocated 23% to the Arctic, 10% to climate & energy, 19% to oceans, 11% to fresh water, 10% to footprint reduction, 25% to conservation science & awareness raising, and 3% to global programs.

The following is a breakdown of program spending in F2012: conservation 65%, research 8%, education & communication 21%, advocacy 1% and fees paid to WWF International to support programs 5%.

Financial Review:

The charity is in a strong financial position, with total reserves of $19.5m supporting annual program expenses of $17.5m. However, a good portion of these funds ($10.8m) are endowment funds. Administrative costs are reported as 4% of revenues and fundraising costs 30% of Canadian donations.

Financial Ratios

Fiscal year ending June
Administrative costs as % of revenues 4.4%4.7%5.6%
Fundraising costs as % of donations 30.0%27.3%26.8%
Program cost coverage (%) 111.4%127.6%121.3%

Summary Financial Statements

All figures in $000s
Donations 20,73020,68418,425
Goods in kind 03365
Government funding 221316177
Business activities (net) 2,0051,2921,637
Investment income 726574563
Other income 08100
Total revenues 23,68223,67921,167
Program costs 17,46815,98814,777
Administrative costs 1,0161,0761,150
Fundraising costs 5,5114,8564,973
Cash flow from operations (313)1,759267
Funding reserves 19,46720,40717,929
Note: Business activity revenue relates primarily to fundraising activities. If this expense is included as fundraising revenue, the revised fundraising ratio would be 25.7%.

Comments added by the Charity:

At WWF, our job is to create solutions to the biggest conservation challenges of our time. But  that work is only possible with the support of Canadians.  Our 2012 Annual Review is available online at  In our 2012 review we not only highlight conservation advancements, but also explain how we achieve our results:  through innovation, science, and partnership and by building global solutions that are anchored in our communities.

Social Results Reporting

Grade: A-

The grade is based on the charity’s public reporting of the work it does and the results it achieves.

Financial Transparency

Audited financial statements for current and previous years available on the charity's website [ Audited financial statement for most recent year ]

Program Cost Coverage

Funding Reserves Program Costs

Spending Breakdown

Full-time staff #120

Avg. Compensation $84,881

Top 10 Staff Salary Range

$350k + 0
$300k - $350k 0
$250k - $300k 1
$200k - $250k 0
$160k - $200k 2
$120k - $160k 7
$80k - $120k 0
$40k - $80k 0
< $40k 0
Information from most recent CRA Charities Directorate filings for F2012